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Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 23018 Graeme Newell
Top 10 Best-Selling Retail Products
 
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These commodities are the cream-of-the-crop, generating respect – and dollars – from the everyday consumer. Join http://www.WatchMojo.com as we count down our picks for the Top 10 Most Successful Retail Products. Click here to subscribe: http://www.youtube.com/subscription_center?add_user=watchmojo or visit our channel page here: http://www.youtube.com/watchmojo Also, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :) Check us out at http://www.Twitter.com/WatchMojo, http://instagram.com/watchmojo and http://www.Facebook.com/WatchMojo. Special thanks to our users mattwatchmojo and ian_a_wm2014 for submitting the idea on our Suggestions Page at http://www.WatchMojo.com/suggest Check out the voting page here, http://watchmojo.com/suggest/Most+Successful+Branded+Products If you want to suggest an idea for a WatchMojo video, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :) Want a WatchMojo cup, mug, t-shirts, pen, sticker and even a water bottle? Get them all when you order your MojoBox gift set here: http://watchmojo.com/store/ WatchMojo is a leading producer of reference online video content, covering the People, Places and Trends you care about. We update DAILY with 2-3 Top 10 lists, Origins, Biographies, Versus clips on movies, video games, music, pop culture and more!
Views: 584503 WatchMojo.com
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Top 10 Best Product Placements in Movies
 
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We may not like being sold to, but sometimes it works. Join http://www.WatchMojo.com as we count down our picks for the top 10 best product placements in movies. Check us out at http://www.Twitter.com/WatchMojo, http://instagram.com/watchmojo and http://www.Facebook.com/WatchMojo Special thanks to our users CoreyMcc11, Norris Vaughn, Phillip Mathew, somewheresomethingso, Mangesh Khapre, Peter Hamby, Isaac Falen, Koolyococo, Gabriel Landaverde, simeon anderson, ChildsPlayJJ, bluecheesecool, vashlord, Simon Meeding and LiquidLightning16 for submitting the idea through our Suggestions Tool at http://www.WatchMojo.com/Suggest If you want to suggest an idea for a WatchMojo video, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :) We have T-Shirts! Be sure to check out http://www.WatchMojo.com/store for more info.
Views: 2575221 WatchMojo.com
Top 10 Music Videos With Shameful Product Placement
 
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Top 10 Music Videos With Shameful Product Placement Subscribe: http://goo.gl/Q2kKrD When it comes to music videos, not even Jennifer Lopez, Ellie Goulding, Hilary Duff, Coldplay or Avril Lavigne can spare us the product placement. Join WatchMojo.com as we count down the Top 10 Music Videos With Shameful Product Placement. Whether it’s Nokia, Volvo, Tinder, Swarovski diamonds, Sony, Ralph Lauren or Samsung, these music videos feature in-your-face plugs for a myriad of products. Curious to see the same effect but in film? Check out our video on the Top 10 Shameless Movie Product Placements - https://www.youtube.com/watch?v=bE6w5vu5dDQ For this list we're excluding songs that actually mention products in their lyrics which then appear in the video like Nelly’s “Air Force Ones” or “Carrera” by Karl Wolf. WatchMojo's social media pages: http://www.Twitter.com/WatchMojo http://instagram.com/watchmojo http://www.Facebook.com/WatchMojo Watch on WatchMojo:http://watchmojo.com/video/id/16571/ Special thanks to our users speechjon or submitting the idea using our interactive suggestion tool at http://www.WatchMojo.com/suggest Check out the voting page here: http://watchmojo.com/suggest/Top+10+Worst+Product+Placements+in+Music+Videos Get WatchMojo merchandise at http://watchmojo.com/store/ WatchMojo’s ten thousand videos on Top 10 lists, Origins, Biographies, Tips, How To’s, Reviews, Commentary and more on Pop Culture, Celebrity, Movies, Music, TV, Film, Video Games, Politics, News, Comics, Superheroes Your trusted authority on ranking Pop Culture.
Views: 805352 WatchMojo.com
CGI Animated Shorts : "Branded Dreams - The Future Of Advertising" - by Studio Smack | TheCGBros
 
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Enjoy this awesome CGI short from the talented team at Studio Smack! .....This animated short is an impression of a dream infected by a brand we all know... "The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep" (James B. Twitchell) We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems. But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future. Facebook: tinyurl.com/6jwvrbd Twitter: tinyurl.com/4525grg Website - [email protected] SUBSCRIBE - to TheCGBros for more inspiring content! http://www.youtube.com/user/thecgbro?sub_confirmation=1 Official TheCGBros http://www.thecgbros.com YouTube https://www.youtube.com/user/TheCGBro Facebook https://www.facebook.com/TheCGBro Twitter https://twitter.com/TheCGBros Google+ https://plus.google.com/104301021746334584641 Pinterest https://www.pinterest.com/TheCGBros/ Tumblr http://thecgbros.tumblr.com/
Views: 794644 TheCGBros
Top 10 Companies with the Best Advertising Campaigns
 
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Top 10 Companies with the Best Advertising Campaigns
Views: 498775 WatchMojo.com
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 405571 ThoughtCatalyst
10 Highly Effective Ways to Promote a Product
 
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http://www.fanaticsmedia.com Mark Fidelman explains how each of these tactics will increase your product sales dramatically: #1 Top Lists of items that include your product #2 Get Influencers to do a product review #3 Pinning on Pinterest #4 Facebook Custom Audiences #5 Get on Uncrate #6 Blogger Outreach #7 Leverage Instagram #8 Create or Partner on YouTube #9 Run a Contest or Sweepstakes #10 Public Relations -------------------------------------- Show links: We’ve written a blog post about how to run an effective contest, http://www.fanaticsmedia.com/the-one-page-guide-to-contest-marketing/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 65072 Fanatics Media
The Best Digital Advertising Trends of 2018
 
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What are the top digital advertising trends in 2018? We broke down the most impactful and popular digital ads, take a look. ►►http://bit.ly/2rsuYof SUBSCRIBE to StudioBinder’s YouTube channel! ►► http://bit.ly/2DvBzHj Music: "Summer Breeze" by Valdi Sabev Transitions by RocketStock: http://bit.ly/2ICoV8q ––– More Popular Trend Videos ––– Top Product Ad Ideas & Trends for 2018 ► http://bit.ly/2HTRL4i The Best Super Bowl Commercials & Trends ► http://bit.ly/2HRfq55 Motion Graphic Design Inspirations and Trends for 2018 ► http://bit.ly/2HRR7nR ––– Join us on Social Media! ––– Facebook ►► https://www.facebook.com/studiobinderapp Twitter ►► https://www.twitter.com/studiobinder Instagram ►► https://www.instagram.com/studiobinder Pinterest ►► https://www.pinterest.com/studiobinde0545/ LinkedIn ►► https://www.linkedin.com/company/studio-binder
Views: 76321 StudioBinder
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1469719 Evan Carmichael
40 best advertising slogan of companies
 
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Check our list of the best advertising slogans. Best advertising slogans.
Views: 68065 Trend-X
LG Innovation Story - Brand Film 21 Years Celebrations
 
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LG celebrates 21 years in India. Celebrating its 21st birthday with a special treat for its customers with its latest brand TVC - LG Innovation Story, a delightful message that touches the heart of billions. We as brand LG is making every possible effort in touching lives with our wide range of products & innovations. Life is good with the range of innovative home appliances by LG Electronics. Designed to give you the complete care, the LG Home appliances has become synonym to latest technological innovations. Become a part of the whole innovation story with 21 Years celebration of LG Electronics in India. Let’s Celebrate Innovation. Life Is Good With LG. For details visit – LG India Site: http://www.lg.com/in/birthday-celebration LG India Facebook: https://www.facebook.com/pg/lgindiapage/videos
Views: 195168843 LG India
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 890820 TED Archive
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3488809 Apple
Top 10 Marketing Fails: Coke, Ford, Netflix
 
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Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5576103 WatchMojo.com
🔥 ADS THAT USE ME ... WITHOUT PERMISSION 🤔
 
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Sooo ... a brand made a Facebook Commercial using me as a voiceover without my permission ... so I thought I would try their product (for the first time). ENJOY!!! xo's ~ Tati 😇 HALO Before & After PHOTOS HERE » » » https://halobeauty.com/pages/halo-glow ✔ P R O D U C T S M E N T I O N E D CÉLINE™ Glitter Eyeshadow Duo https://glamgirl.co/products/glitter ✔ M A K E U P W O R N FACE: Sisley Floral Spray Mist Sisley Double Tenseur Instant & Long-Term Primer Tarte Clean Slate Timeless Smoothing Primer Graftobian Cosmetics HD Glamour Creme // Warm Fenty Beauty Invisimatte Blotting Powder // Universal Maybelline Instant Age Rewind Treatment Concealer // Neutralizer Huda Beauty Easy Bake Loose Baking & Setting Powder // Pound Cake MAC Studio Fix Sculpt And Shape Contour Palette // Light/Medium Patrick Starrr Bronzing Powder // Give Me Life Patrick Starrr Face Powder // Hot And Heavy Gosh Natural Blush // 43 Flower Power Hourglass Ambient Lighting Edit // Volume 3 EYES: Wod Wod Two Color Eye Magazine // 03 Wod Wod Two Color Eye Magazine // 05 Wod Wod Two Color Eye Magazine // 06 BROWS: Anastasia Brow Definer // Medium Brown LIPS: Smashbox Always Sharp Lip Liner // Screen Queen Tarte Color Splash Lipstick // Berry Mojito L’oreal Infallible 8HR Pro Gloss // 240 Glistening Berry NAILS: Lakur Enhanced Colour By Londontown // Ring Me Seche Vite Dry Fast Top Coat ✔ S N A P C H A T https://www.snapchat.com/add/TatiWestbrook ✔ I N S T A G R A M http://instagram.com/glamlifeguru ✔ T W I T T E R http://twitter.com/#!/glamlifeguru ✔ F A C E B O O K http://facebook.com/GlamLifeGuru ✔ E M A I L [email protected] FTC DISCLAIMER: This video is Not Sponsored - I bought everything myself and there are no affiliate links. ✔ WRITE TO ME HERE Tati Westbrook 1905 Wilcox Ave Suite #111 Los Angeles, CA 90068 All Rights Reserved © 2018, Tati Westbrook Hi I'm Tati from GlamLifeGuru, thank you for watching my video, please be sure to check out my collection of makeup videos where you'll find my best beauty tips, tricks and favorites on everything from top luxury cosmetics to my favorite drugstore makeup. Whether you're looking for a new product review, tutorial, beauty tip, haul or perhaps even a giveaway, I hope you enjoy watching.
Views: 3035898 Tati
Positioning a Brand: Best Ways to Market Uninteresting Products
 
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http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 22221 Graeme Newell
Creating a Cosmetic Product Advertisement  in Adobe Photoshop
 
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Check Out the Digital Art Store : https://digitalartcreation.shop/ Amazon Store : https://amzn.to/2JfeaYO How to create a production standard Cosmetic Product Advertisement using Adobe Photoshop Please find the splashing water image here : https://goo.gl/uzyatV
Views: 101884 Digital Art Creation
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2493584 Dissolve
Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi
 
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Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain. Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 363459 TEDx Talks
Alex Meat Brand Products Advertising By Locad Graphic Design
 
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This video was made for Alex Meet Distribution by Locad Graphic Design team to advertise and promote a new product in a supermarkets. Supermarket digital advertisement with Locad is easiest way to catch people attention and attract new customers. For more info visit www.locad.us or call us at (929)777-7770.
Views: 2731 Locad Graphic Design
Brand Name vs. Generic
 
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What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading [1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/ [2] http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen [3] https://en.wikipedia.org/wiki/Ibuprofen_brand_names [4] https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs [5] http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf [6] http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm [7] https://advil.net.au/what_is_pain/difference.html [8] http://www.ncbi.nlm.nih.gov/pubmed/26455677 [9] http://www.ncbi.nlm.nih.gov/pubmed/26132680 [10] https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/ [11] http://www.ncbi.nlm.nih.gov/pubmed/26561521 [12] http://www.ncbi.nlm.nih.gov/pubmed/26620809 [13] http://www.ncbi.nlm.nih.gov/pubmed/23700299 [14] http://www.ncbi.nlm.nih.gov/pubmed/25222387 [15] http://www.ncbi.nlm.nih.gov/pubmed/22174986 [16] http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html [17] http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5 [18] http://link.springer.com/article/10.1007%2Fs40261-015-0351-1 [19] http://www.hindawi.com/journals/jtrans/2011/480642/ [20] http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/ [21] http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/ [22] http://www.salk.edu/about/history-of-salk/jonas-salk/ [23] http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3801367 AsapSCIENCE
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4316493 TED-Ed
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
eTalks - The Secrets of Food Marketing
 
06:59
Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
Alex Meat Brand Products Advertising by Locad Graphic Design
 
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This video was made for Alex Meet Distribution by Locad Graphic Design team to advertise and promote a new product in a supermarkets. Supermarket digital advertisement with Locad is easiest way to catch people attention and attract new customers. For more info visit www.locad.us or call us at (929)777-7770.
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
ONE OF THE BEST DIGITAL MARKETING-ADVERTISING AGENCIES IN BANGKOK, THAILAND.
 
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Cartier - Airport Proposal. How to get Over 50 million Views on your next DIGITAL ONLINE MARKETING CAMPAIGN. Blue Orange Asia is an Award Winning Digital Video Marketing Agency in Bangkok, Thailand, servicing clients in Yangon, Myanmar, HCMC, Vietnam, Hong Kong, Singapore and London, United Kingdom. With over 20 years of experience gained from the best accredited branding, advertising agencies, many of the best brands in the world work with Blue Orange Asia because CEO’s recognize the value of partnering a credible creative agency that delivers Better Ideas and Better Results for their business. We also have over 40 client endorsements. Clients Blue Orange Asia currently works with include Hilton Hotels Asia, Audi Singapore, iGaming Bet888 in Gibraltar, Pay Per Head Sports Bookie Betting Software in Costa Rica, P&G Olay Thailand, Disney Asia, HSBC Bank Hong Kong, HTC Myanmar, Hyatt Maldives, IBM, Vietnam Tourism. Blue Orange Asia manages and services clients in the digital marketing sectors of New Product Innovation, New Tech, HI Tech, IT, Software, Mobile Devices, Apps, Computers Online Gaming, Online Betting, Sports Betting Software, Medical, Healthcare and Wellness, Sports and Fitness, E Commerce, Retail FMCG Products, Beauty, Skincare and Cosmetics, Hospitality, Hotels, Golf, Travel and Tourism, Consumer Retail Electronics, Recruitment, Fashion, Apparel and Accessories, Retail Banking, Financial Services, Crypto currency Insurance, Automotive, Alternative Energy, ECO Luxury Property Developments. Blue Orange Asia’s Digital Marketing services include Social Media Marketing, Viral Marketing, YouTube Marketing, Facebook Marketing, Instagram Marketing, Google PPC Adwords, Google Network Display Advertising, Bing & Yahoo PPC, Remarketing, SEO and SEM. HOW TO STAND OUT AND BEAT YOUR COMPETITION ? In today’s fast changing world your business needs innovative radical creative thinking in order to significantly grow and stay ahead. Original visually compelling content, UX, UI digital content, engaging films videos and strategic social media are the smart media communication channels to use in 2017. . THE WORLDS MOST CREATIVE BETTER IDEAS = BETTER ROI RESULTS FOR YOUR BUSINESS AND BRAND. FACT. . CREATIVITY, INNOVATION & STRATEGY is at the core of every brand’s ability to stand out, shine and rise above the competition. Creativity, Innovation and Strategy is the clear difference between winning and losing or success and failure. In Creativity, Innovation & Strategy, Blue Orange Asia EXCELS. HOW TO OPTIMIZE YOUR NEW BUSINESS AWARENESS AND SALES IN BANGKOK, HONG KONG, SINGAPORE, LONDON UK? CONTACT US NOW, WE'LL SHOW YOU HOW. . THE BEST BRANDS IN THE WORLD WORK WITH US BECAUSE WE DELIVER BETTER IDEAS THAT DELIVER BETTER RESULTS FOR CLIENTS IN THAILAND . . Blue Orange Asia Bangkok. 1 Silom Road, 9th floor. Zuellig House, Bangkok 10150. Tel: 66 (0) 2 231 8047 | Fax: 66 (0) 2 231 812 . Blue Orange UK in London England UK www.blueorangeuk.com Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom. Email [email protected] . Blue Orange Asia in Hong Kong The Hong Kong Club Building. Suite 901 Level 9, 3A Chater Road Central Hong Kong. Email [email protected] . Blue Orange Asia in Singapore The Metropolis Tower 2. 11 North Buona Vista Drive, Unit #08-09, Singapore. Email [email protected] . Blue Orange Asia in Ho Chi Minh City Vietnam Me Linh Point Tower 2, 6th & 7th Floor, 02 Ngo Duc Ke Street, District 1, HCMC.Email [email protected] . Blue Orange Asia in Yangon Myanmar Office hub. [email protected], No.129, 36th Street, Kyauktada Township, Yangon, Myanmar. Email [email protected] .
How to Promote Cosmetics : Marketing & Advertising Strategies
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Promoting cosmetics requires you to cater towards a very specific audience. Promote cosmetics with help from a Los Angeles-based social media manager and brand designer in this free video clip. Expert: Phil Pallen Filmmaker: Colleen Yorke Series Description: Whether you're marking towards children or towards Baby Boomers, you're always going to have to keep your audience in mind when creating advertisement strategies. Learn about these and other marketing ideas with help from a Los Angeles-based social media manager and brand designer in this free video series.
Views: 18235 eHow
Creative Advertising | Brand Marketing |  PR  |  Agencies in Phuket
 
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BLUE ORANGE ASIA is leading full service Creative Advertising, Brand Marketing and PR Agency in Phuket servicing clients in Phuket, Krabi, Bali, Koh Samui, Hua Hin and Pattaya. . AS ONE OF THE TOP RESULTS DRIVEN CREATIVE AGENCIES IN SE ASIA, THE BEST BRANDS WORK WITH US because owners, CMO’s, CEO’s recognize the value of having a credible qualified marketing partner who deliver better ideas and better results. . OUR SERVICES INCLUDE digital and traditional Advertising, Branding, Design, PR Awareness Campaigns for clients in the market sectors of New Brand and New Product Luxury Property Development, New Homes, Villa and Condominium Development, Real Estate Marketing, Healthcare, Luxury Marinas and Mega Shopping Mall Mega Developments, New Spas, New Beach Clubs, Sports product, Fitness product, yachting club products, New serviced apartments, residences , LOHAS Lifestyles of Health and Sustainability, Hospitals Healthcare and wellbeing, Travel, Tourism, hospitality wellness and spas, Luxury Hotels and Resorts, FMCG, jewelry, retail banking, airports, Airlines and Aviation, F&B food and beverage products, Beauty, Skincare, Cosmetic Products, Consumer retail Shopping, New technology, New IT products, New software, logistics, manufacturing, automotive, home décor, Pharmaceuticals, New systems, New Restaurant and Café, English education schools, telecom New mobile devices, New mobile apps, New Data software products luxury fashion, apparel products, luxury designer accessories, New Automotive car products. . Our Services include New Product and New Brand Marketing, Strategic Online Marketing Communications, UX Advertising, Interactive Marketing and Design, Digital Marketing, Website Development and Design, Mobile Website App Design, SEO, Brand Identity Design, SKU Packaging Design, Annual Report Design, Corporate Brochure Design, CI Manual Design, Copywriting, Creative content creation, Social media marketing, Corporate Identity Design, Viral Marketing, Viral Films and Video Productions, TV Commercial production, Creative Direction, Online and Digital Strategic Advertising Communications. . CREATIVITY, INNOVATION & STRATEGY is at the core of every luxury beauty and skincare brand’s ability to stand out and rise above the competition and succeed. Creativity, Innovation and Strategy is the difference between winning and losing, success and failure. In CREATIVITY, INNOVATION & STRATEGY we EXCEL! . CONTACT US NOW. WE’LL SHOW YOU HOW. . PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS. https://vimeo.com/197676686 https://vimeo.com/191470649 https://vimeo.com/196880235 . www.blueorangeasia.com | www.blueorangeuk.com . https://www.behance.net/gallery/6967729/ANNUAL-REPORT-BRAND-SKU-PACKAGING-DESIGN-AGENCIES .. REASONS TO WORK WITH US: 20 years of Award Winning Experience with the best 3 Agencies in the world is at the core of everything we do. (JWT, TBWA. Grey Global) The Only Credible Qualified Award Winning Agency you now know. Better Ideas. Better Results. Better Value for Money. WE ARE NOW TOP OF GOOGLE, NUMBER 1 FOR OUR MARKET SECTOR. WE CAN GET YOU TOP OF GOOGLE TOO. AWARDS from the Best Global Shows: Over 40 endorsements on LinkedIn: http://www.linkedin.com/in/brandmarketingagency WE ARE EXPERTS IN STRATEGY & POSITIONING. . If you really want to get your business brand or product sales truly optimized above and beyond your competition, you have to change your thinking, and start working on a whole new inspiring level. CONTACT US NOW, WE’LL SHOW YOU HOW.. BLUE ORANGE ASIA CREATIVE ADVERTISING, BRANDING, DESIGN, PR AGENCY IN PHUKET Tel: +66 2 231 8047 | [email protected] | www.blueorangeasia.com
Stop Motion ads for your brand
 
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Want a stop motion ad for your company? Send us a message!
Views: 12939 Pixel For Thought
Marketing and Selling Your Clothing Brand Startup - How The Sell?!
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 89142 Zach Inman
Product advertising, target audience, brand image positioning
 
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Subject: Course name: M.C.& J. Name of Presenter: Ms. Sulina Menon Keyword: Swayam Prabha
Brand and Product Marketing
 
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Brand and Product Marketing. Advertising Techniques. These methods are very helpful for Brand and Product Marketing. Facebook Page, Facebook Group, LinkedIn Company Page. Facebook is a number one brand and product marketing platform. You can boost your brand and product marketing using Facebook paid (ads) program. Create your own Facebook page and group. Share your content to another group and page. Like and comments to another post, page and group. All these methods are very helpful. YouTube ads program is very effective for branding and product marketing. You can use this method for branding and product marketing. Create your own YouTube channel, upload your videos, share them into Google+, Facebook, Twitter and LinkedIn. This may boost your brand marketing and product sales. LinkedIn is a top valuable brand and product marketing hub. Create your own company page and group. Increase your LinkedIn network, post and articles. Share them in your own feed, company page, group and other people. It will take you upstairs. Google+ is another social media platform. This platform is best for branding and product marketing. You can do this very easily in this platform. Twitter is another best platform for branding and product advertising. You can advertise your brand and product in Twitter. Create you own website, build your professional sales and marketing team, Clearly highlight your brand name and product. Highlight your contact address. Build your own IOS and Android apps with brand name and product. Create your TV ads*Focus your banner and leaflet* Email and SMS marketing is much effective methods for branding and product advertising. You can use this method. Powered by Garments Arena*Published by Jahidur Rahman*Email: [email protected] +8801617706813 Skype: Jahidurtech www.facebook.com www.youtube.com www.linkedin.com www.plus.google.com www.twitter.com Thanks to all.
Views: 31 Garments Arena
The Power of Advertising Slogans
 
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What's the goal of a great tagline? To leave a clear, memorable message in a customer's mind. But coming up with a powerful tagline is harder than it looks. Learn what makes a great tagline and how they can impact your brand: https://hubs.ly/H09rpRs0 Think small, think big, think different. No these aren’t contradicting pieces of advice. They’re the taglines for Volkswagen, IMAX, and Apple. Chances are, at least one of those companies popped into your head when you heard that sentence. That’s the power of a good tagline. With just a few words, they can instantly call to mind a specific company. And great taglines? They’ll make a brand a household name. So what’s behind a great tagline? Taglines have been a part of branding for centuries. And the fact that they’re still used hundreds of years later shows how powerful they can be. “Open Happiness.” You can't deny it ... it's catchy. Slogans succeed when they're memorable. Coca­Cola says a lot with only two words and and five syllables. Second, they include a key benefit. Instead of talking about a product, they talk about the way the product makes people feel. “Open Happiness” doesn’t talk about the way Coke tastes, looks, or smells but it does leave an impression. Third, they differentiate the brand. A great tagline sets a flag in the ground by making a claim about the brand. Is your brand universal? Timeless? Down to earth? Joyful? Whatever it is, great taglines say something unique. Finally, they impart positive feelings about the brand. Because they’re so closely associated with their parent brand, the best taglines use positive, upbeat language to ensure people come away with those same feelings. Associating happiness with your beverage? Smart move Coca­Cola. So Be All You Can Be, Get More, Just Do It, and use these tips to become the ultimate branding machine.
Views: 146618 HubSpot
【ALC21】 The Difference between Advertising and Marketing - Toronto Brand Marketing Web Design
 
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Marketing has a very large range. Collecting data and analyzing the market, developing strategies for selling products, developing products based on data and strategies, and producing and forecasting sales are all, in fact, a part of marketing. Through this, products and services are promoted and communication with customers and sales is continued. Advertisement is the next step. It is spending expenses to induce sales. If a product or service is well-known, advertising it will be very efficient. To put it simply, the main focus of marketing is to get people to know a product or service while advertising is a means of publicity within marketing that uses repeated exposure through media to increase consumer trust. https://www.alc21.com/weeklycolumn/20171103 #ALC21, the best way to predict the future is to create it. #Branding #Brandmaker #AllenChung Business Consulting - Online Sales - Brand Marketing Get in touch with us [email protected] https://www.alc21.com
Views: 1149 Allen Chung
Emotional Branding Tactics: Positioning a Brand Using Heroism
 
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It's time to get epic! See how great brands magnify the power of their brand story by marketing with heroism. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just feel epic? Well, that's motional branding in motion to make you feel like the hero that you want to be. Today, how Nike advertising has mastered the art of positioning a brand to make you feel like a superhuman. Positioning a Brand for Heroism When we buy a product, it's usually to solve a problem that we have. We buy drinks to quench thirst, food to slake hunger, etc. But the best emotional branding brands supercharge this process and make it so much more. These are the masters of positioning a brand to be something significantly more than what the actual product is. This exercise in emotional branding takes our mundane lives to the next level, and endears brands to customers in a profound way. Emotional Branding to Turn Bland into Beautiful When looking at a brand, it's important to look at it from the perspective of positioning a brand for success. While many brands successfully solve the problem they claim to, only the exceptional ones do more than just that. If you are looking to quench a thirst, water that comes from your faucet will work just fine, but Gatorade will make you feel like a superhero. This is the power of emotional branding when positioning a brand for success. Nike Advertising and the Struggle of Heroes Nike advertising has nearly mastered the art of positioning a brand with emotional branding techniques to make their customers feel like heroes. The epic feeling that comes from Nike advertising is a result of Nike brand strategy at work. This emotional branding strategy revolves around making Nike advertising all about customers' struggle against whatever it is that is challenging them in life. The truth of the matter is Nike advertising has realized that we all struggle against some sort of challenge in life, and Nike brand strategy has turned the struggle into an epic battle for glory. Nike Brand Strategy for Epic Marketing Nike brand strategy follows a 5-step formula to make its customers feel like they are superheroes fighting great foes. In so doing they are using emotional branding for positioning a brand to really effectively make their customers feel special. In the end, Nike advertising is selling shoes, because that's what they produce. But Nike advertising isn't about shoes at all. Nike advertising and Nike brand strategy are about being epic. All too often companies forget that they should be positioning a brand with their advertising and not focusing on their product. Remember that all of your competitors do essentially the same thing that you do. Slogging into the details of how great your company is will not win you any fans.
Views: 5435 Graeme Newell
Healthcare, Medical Product Marketing Agencies in Bangkok | Singapore | Hong Kong
 
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BLUE ORANGE ASIA IS AN INNOVATIVE Hospital, Healthcare, Medical, Wellness Product Creative Marketing Consultants Agency servicing clients in Bangkok Thailand, Central Hong Kong, Singapore, Yangon Myanmar, Kuala Lumpur Malaysia, HCMC Vietnam and London, UK, England, United Kingdom. . AS AN OUTSTANDING HEALTHCARE, Medical and Wellness marketing agency, we also provide PR awareness and media support to clients who require a more story lead editorial and advertorial marketing communications campaign. . CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed. Creativity, Innovation and Strategy is the difference between winning and losing, success and failure. In Creativity, Innovation & Strategy, we EXCEL. . CONTACT US NOW, WE’LL SHOW YOU HOW. [email protected]| www.blueorangeasia.com [email protected] | www.blueorangeasia.com . OUR PROFESSIONAL INTEGRATED SERVICES in include: New Healthcare Medical Product Strategic Branding and Marketing Communications Campaigns | New Bio Tech Medical Branding and Marketing | New Hospital and Healthcare Brand Marketing | Leisure and Lifestyle Product Branding and Advertising | |New Sports, Fitness and Nutrition Product Strategic Branding and Marketing | LOHAS Lifestyles of Health and Sustainability | Healthcare product marketing | Alternative medicine product marketing | Spas and Wellness Branding and Marketing | Natural complimentary healthcare industry | New Diet Supplements Advertising . New Product Advertising and Design communications, Digital Film and Video productions, Photography, PR awareness, New Media Digital Online Branding and Advertising. . REASONS TO WORK WITH US. 20 years of Award Winning Credible Experience with the best 3 Accredited Agencies in the world is at the core of everything we do. (JWT, TBWA. Grey Global) Better Ideas. Better Results. . If you are looking for an exceptional healthcare, new medical brand or product consultants or PR agency to make a clear outstanding difference to your future sales, rapidly growing your business, brand, or product in the process, contact us now for a free informal discussion. Blue Orange Asia | 20 Years of Expertise with the Best Agencies in the World Tel: +66 2 231 8047 Contact us at. [email protected]| www.blueorangeasia.com
Advertising Design | Photoshop Tutorial
 
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In this photoshop tutorial you will learn how to design Advertisement poster with cool shadow,clipping and abstract techniques.
Views: 55397 ARE Studios
10 Famous Product Mascots Then Vs. Now
 
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10 Brand mascots who have changed over the years. Subscribe to our channel: https://goo.gl/cv6b96 ---------------------------------------------------------------------- Whether a cleaning product, restaurant, sport, or food item, mascots have always been a way for companies to stand out among their competitors. For decades, consumers have chosen certain brands based solely on their recognizable representatives. However, as times, interests, and consumer priorities change, so too do advertisements and commercials. Today, we’re going through 10 Famous Product Mascots Then Vs. Now. Wendy’s and McDonald’s are two fast food chains that have maintained their popularity since their inception, but with the rise of social media, Ronald McDonald and Wendy required a makeover to appeal to a wider audience. Similarly, the Energizer Bunny, Jolly Green Giant, Tony the Tiger, and Larry the Quaker Oats’ mascot, have undergone some changes to ensure they are still meeting consumers’ ever changing lifestyles. Let us know which mascot is your favorite and check out number 1 to see how Mr. Clean is the most changed mascot on our list. ---------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheThingscom/ ---------------------------------------------------------------------- For more videos and articles visit: http://www.thethings.com/
Views: 452676 TheThings
Advertising | Meaning | Scope | Nature | Benefits | Role & Importance |
 
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Meaning Advertising is a means of communication with the users of a product or service. Advertising is the means of informing and influencing ​a vast audience to buy a product or service through visual, oral or written messages.​ ​ A business that wants to step into markets and make a mark definitely ​needs advertising. There is hardly any organization that does not advertise these days​.​ Advertising can be done through various media such as newspaper, magazines, television, radio, posters, hoardings, billboard and in recent times, the internet. Advertising is the action of calling public attention Defination Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor. kotler Advertising is any communication, usually paid-for, specifically intended to inform and/or influence one or more people. Advertising Association of the UK A paid communication message intended to inform people about something or to influence them to buy or try something. Nature of advertising 1.) Attention seeker The term ‘advertising‘ is derived from the Latin word ‘advertere’ that means ‘to turn the attention’. Every piece of advertising attempts to seek the attention of your audience towards a product or service. 2.) Has a unique selling proposition​ ​Often, the​ advertiser need to ​have​ a unique selling proposition (USP)​. This unique selling proposition makes the product or service stand out of the crowd. Advertising attempts to persuade and influence the audience through the different kinds of appeal. 3.) Consumer oriented Advertising broadens the knowledge of the consumers. With this nature of advertising, consumers can have the know how of the products, brands or services ​that ​exist in the market. In fact, every product or service is designed in a way to keep the consumers satisfied. 4.) Uses various media ​Apart from print platforms like newspapers and magazines, its presence can now also be seen in audiovisual platforms like, films, hoardings, banners and many such promotional campaigns. 5.) Paid Form Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. Benefits 1.) Launch of a new product: Advertising plays very significant role in the introduction of a new product in the market. It stimulates the people to buy or know about a product. 2.) Increases markets: It helps the manufacturers to expand their markets. It opens the horizons for new markets for the product or service. 3.) Mass sales: Advertising facilitates mass production to goods that ultimately results in a raised volume of sales. Role and importance 1.) Spreading Awareness Advertisements alert people about new products and services in the market that could potentially fulfill their needs or solve their problems. A typical advertisement will tell you what the service or product is, where it can be bought, for how much, by whom, and why it should be bought. 2.) Popularizing a Brand Think of all the popular brands you know, such as Coca-Cola or McDonald’s. These brands are where they are today because they utilized the phenomenon of advertising well. 3.) Increasing Demand The target audience of advertisements is typically large, whether you’re advertising in social media, print media, radio, or television. A well-crafted advertisement will convince the public that they should buy the product or subscribe to the service being advertised. 4.) Increased Profit Advertisements are usually displayed to large groups of people at the same time. This means that, even with a low conversion rate, many people will end up buying your products eventually. If you execute your advertisement well, you will get a good conversion rate and great sales. Increased sales, of course, mean increased profits.
Views: 4196 Smart Education
Creative Advertising Videos |  Film Production Companies in Thailand | Hong Kong | Singapore
 
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BLUE ORANGE ASIA IS AN AWARD WINNING FULL SERVICE CREATIVE ADVERTISING FILM AND TVC COMMERCIAL MARKETING PRODUCTIONS COMPANY IN BANGKOK THAILAND. WE PRODUCE, WRITE AND DIRECT NEW PRODUCT MARKETING | ADVERTISING FILMS AND VIDEOS, for clients in Phuket, Pattaya, Thailand, Vientiane, Laos, Phnom Penh, Cambodia, Kuala Lumpur, Malaysia, Yangon, Myanmar, Saudi Arabia, Singapore, Hong Kong, Jakarta, Indonesia, Mumbai, Colombo Sri Lanka and now England. . To view a few examples of our best advertising TV Commercial film and video productions please click on these links. https://vimeo.com/147932907 https://vimeo.com/147933375 . www.blueorangeasia.com | www.blueorangeuk.com . As a leading New Brand and New Product Advertising Productions House for over 20 years, many of the best Brands work with us because they recognize the importance and value of working with a professional advertising film and video productions company. . We have produced and directed over 60 outstanding advertising, sales and marketing TV film commercials for a diverse range of client market sectors including new real estate, Golf, Jewelry, Home Décor, Interiors, Furniture, B2B, Food & Beverage, RTD drinks, Asian Foods, Hi Tec Systems, Car and Truck Advertising films and video Productions, Sales and Marketing, Financial Services, Insurance, Logistics, Distribution, FMCG, Retail, Beauty, Skincare, Cosmetics, Hospitality, New Hotels and Resorts, Luxury Brands, Pre Opening, LOHAS, Lifestyle and Leisure, Spas, Alternative Healthcare and Wellness, Hospital, Medical Product, Nutrition, Market Positioning, Insurance, New Brand and Product Creation, Corporate Business Development, Social and Viral Media, IT, Mobile Apps, Mobile Devices, Gaming, E commerce, Retail Shopping, Electronic Consumer Goods, Oil & Gas, Computers, IT, Recruitment, Software, Tourism Authority, Travel, Fashion Apparel, Retail Banking, Automotive, Cars, Airlines, aviation, Engineering, Alternative Energy, Luxury Waterfront Marina Developments, Eco Green Building, Property and Villa Developments. . OUR ADVERTISING FILM AND VIDEO TV COMMERCIAL PRODUCTION SERVICES include Advertising Film productions in Devon, London, England. UK, LED Screen Advertising video productions in London, Activation Marketing Videos, Events Marketing Videos, Thailand, Singapore, Hong Kong, Public Transport Advertising video productions, Airport LED Advertising video productions , BTS and MRT Advertising video productions, Lift Interior Advertising videos and films, Advertising Films production company in Bangkok, Advertising videos productions in Bangkok, Advertising post production, Digital AD Retouching, Advertising film direction, Advertising script writing, Bangkok, Advertising music composition, Advertising art direction, Advertising photography, Bangkok, Brand Activation Films and Videos , Consumer Retail AD Films, AD Social Media Films and Videos Viral Media Marketing video and Films, Corporate Brand logo animation, Digital Online media production, Advertising Product Promotion Videos, New Brand Promotion Videos, Documentary Film Productions , Film presentations, 3D visual productions, Product visualization, Product design services, 3D product design companies , 3D Product Animation, 3D logo animation, 3D walk through animation, Online Advertising Films, Advertising Online Brand Awareness and Promotion Videos, Seminar, Exhibition, Trade Show films. . To make your next award winning creative advertising film production simply contact us now with your enquiry and we'll help you produce an original film for your brand marketing campaign that delivers maximum sales results for your business brand and product. . Email: [email protected] | [email protected] . Blue Orange Asia Bangkok Thailand. www.blueorangeasia.com
Promo Video Ideas - Top 5 Best Promo Videos For Businesses
 
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Promo Video Ideas - http://millsmotion.com/promo-video-ideas/ In this video I show you my top 5 promotional video ideas, I also give you some promo video examples that will help inspire your next video project. WATCH ALSO THE TRUTH ABOUT VIDEO ADS https://www.youtube.com/watch?v=vzJqxFnwZ4w My top five best promo video ideas are Promo Video Idea #1 Short Teaser Trailer Promotional Video Discover how to make your own promotional teaser trailer video here http://millsmotion.com/promovideohack/ The Teaser Trailer style promotional video is great for building hype and suspense leading up to a product launch or an event. They are often short videos which only give the viewer enough information to get excited and curious for more! One great example of using the trailer style promotional video idea was a promotional video created by GoPro. I give you a break down of why it was such a successful promotional video idea in the video. Promotional Video Idea #2 The Story Promotional Video The story promotional video is one of my favourites because they are fun to make and because they can build such great rapport with your viewers. It is where you make a promotional video that tells the story of your business. The story of where you were before you created your product, what inspired you to create it and where you are now that you have it. Using the story promotional video idea you can convey the unique value of your product, without sounding sales'y whilst also building deep rapport with your audience. Promotional Video Idea #3 Testimonial Video Testimonial Videos are often overlooked. However many marketers believe that testimonial videos give them the best return on investment. In the video I show you how a testimonial video should be structured to have the best effects and be the best promotional video. In full article on my website I have some great testimonial promotional video examples Promotional Video Ideas #4 How to / Demo Promotional Video Research show that consumers are 73% more likely to make a purchase after watching a promotional video that explains how your product or service works. In this section of the video I show you why you should never underestimate the humble how to promotion video ideas. Promotional Video Idea #5 The Video Sales Letter The video sales letter is the holy grail of promotional video ideas. It is a work of art for businesses. Vide Sales Letter promotional videos use compelling sales copy, powerful testimonials, emotive images and music and logical reasons to move your customer to take action and make a purchase. In the full article on my website I have some sales promotional video examples Let me know in the comments what type of promotional video idea you would like to create :) In the coming weeks I will be making a breakdown of how you can make your own video So subscribe to stay up to date with all future videos. http://millsmotion.com/promo-video-ideas/ If you would like me and my team to create your next video promotion or if you would like help developing your video promotion strategy then contact me at: [email protected] Make a video meme http://millsmotion.com/add-meme-titles-and-bars-above-and-below-video/ Make your own video https://www.youtube.com/watch?v=U2S4Y4HRod8 http://millsmotion.com/make-your-own-video/ How to make a product demo video http://millsmotion.com/make-a-product-video/ https://www.youtube.com/watch?v=oMw21WF71U8
Views: 296702 Stephen Mills
CGI for Product Advertising Using   Blender 3D - Tutorial Preview
 
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Hello Friends We are excited to share a preview of our upcoming tutorial series which we are working on. It's about- "CGI for Product Advertising Using - Blender 3D " Stay tuned and spread the word for upcoming awesome tutorial series. See you around. Cheers Ram www.crossmind.com https://vimeo.com/instacrossmind #Blender #CGI #Tutorial #Fluid #simulation #splash #Vfx #Eevee #Blender 2.8
Views: 7420 CrossMind Studio