Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 814817 TED Archive
Strategy for naming products. With the amount of products for sale online and offline it's impossible to break through the noise and have a memorable name unless you follow product strategy #3. In this video Eben Pagan shares how to name your product in a way that's impossible to forget. More FREE training from Eben: http://ebenpagan.com/special-offers/8q0vg8m6hn/?utm_campaign=YouTube%20Channel&utm_source=youtube&utm_medium=organic&utm_term=Sales%20and%20Marketing&utm_content=strategy%20for%20naming%20products SUBSCRIBE! http://www.youtube.com/user/getaltitude?sub_confirmation=1 SCHEDULE Every day Eben Pagan shares videos about marketing strategies and business skills entrepreneurs can use to rapidly grow their businesses. LET’S GET CONNECTED: http://www.GetAltitude.com Facebook: https://www.facebook.com/pages/Eben-Pagan/135028473246104 Twitter: https://twitter.com/ebenpagan iTunes Podcast: https://itunes.apple.com/us/podcast/get-altitude/id886856414?mt=2 Strategy for naming products.
Views: 6803 Get Altitude
http://www.marketingrebelclub.com/videos. Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. You have to decide what is going to work in your market. I brought up things like "kiss your face" and "gee, your hair smells terrific", and also making book titles more like headlines, rather than being cute. The worst thing you can do is something like..typically it is the nail salon or the hair salon that comes up with a cute phrase about cutting hair that has nothing to do with actually being a hair salon. Supercuts is an example of how to do it right. A wrong way would be something like "Little Pony Scissors". You can be too clever. You want to stay away from clever...you want to be informative. If you have something specific to say, you want to have that as part of it. Or, you have the name of the thing...we were talking about Dr Frank's Juicy Herbs, or whatever. You have to eliminate all of the wrong kinds of titles, the ones that bring up all kinds of baggage, or those that would be inappropriate for the market...Happy Time ADD Center, or something like that. So, you have to work within that. If the title is not so important, then you have a lot of leeway to do things, but then you can always explain things underneath. There is the kind of title with an explanatory sub-head, so you would use the title as a kind of shorthand. You might use "ADD Central". Then, underneath, "the one stop resource for parents of children with ADD and educators who need to deal with...(blah, blah,blah)". For a book, I highly recommend using the "How to", or any of the other advertising ways of delivering benefits in the title. Don't get confused with the idea of trying to be clever...trying to make a pun. Puns are horrible. That's what I was trying to get to. Hair salons use a lot of puns, like "Curl Up and Dye". Or, I saw another one... "Hair Today, Gone Tomorrow". They go out of business soon. You are not trying to fool people...you are trying to deliver as much information in a compact phrase or whatever as you can. Short titles, like "ADD Central", would be like a URL (www.ADDCentral.com), then let it be known in words that it is "the site for parents who have children with ADD, educators..." So, you get a lot of leeway under that. Often you need a short way to refer to your product. Tide Detergent is short and to the point. You could have just said "Detergent", but they wanted to name it to separate it from Ajax and all the others. But, then, what do they put after "Tide Detergent"? "Improved, Super Concentrated, Use Less, Get More"...all that kind of stuff. David, did you have something to say on naming products? David Deutsch: I think that it is like headlines, in a way. What you said is a good way of thinking about it. I think that the actual doing it is just to come up with a list of 100 names. Just keep going and eventually the right one will come. John: And run them by people and have your own little focus group. Focus groups generally don't work, because they try to get too much information out of it. But, little focus groups can work if you just ask "How's this?" or "How does this feel to you?" For more marketing and copywriting tips from John Carlton, go to http://www.marketingrebelclub.com/videos
Views: 1901 MarketingRebel
The science of naming products. Eben shares a proven process for naming products that stick inside of the customers mind. Some of the largest brands use these subconscious methods to make their brands more memorable. More FREE training from Eben: http://ebenpagan.com/special-offers/8q0vg8m6hn/?utm_campaign=YouTube%20Channel&utm_source=youtube&utm_medium=organic&utm_term=Marketing&utm_content=the%20science%20of%20naming%20products SUBSCRIBE! http://www.youtube.com/user/getaltitude?sub_confirmation=1 SCHEDULE Every day Eben Pagan shares videos about marketing strategies and business skills entrepreneurs can use to rapidly grow their businesses. LET’S GET CONNECTED: http://www.GetAltitude.com Facebook: https://www.facebook.com/pages/Eben-Pagan/135028473246104 Twitter: https://twitter.com/ebenpagan iTunes Podcast: https://itunes.apple.com/us/podcast/get-altitude/id886856414?mt=2 The science of naming products.
Views: 2143 Get Altitude
Top 10 Disastrously Named Consumer Goods Subscribe http://goo.gl/Q2kKrD TIMESTAMPS BELOW! This list takes a look at the 10 worst product names of all time. These consumer goods have embarrassing names! Somehow these corporations and companies managed to market products with names that are unfortunately dirty sounding product names, or unfortunately racist! 00:59 #10. K.U.M. Hair Care 01:57 #9. Tiddy Bear 03:01 #8. 66Cold Preparation 04:00 #7. Ronco Popeil Pocket Fisherman 05:02 #6. Wunder Boner 06:08 #5. FAG Detector III 06:56 #4. Nad’s 07:50 #3, #2 and #1 ??? WatchMojo's Social Media Pages http://www.Facebook.com/WatchMojo http://www.Twitter.com/WatchMojo http://instagram.com/watchmojo Special thanks to our users Godslayer79for submitting the idea using our interactive suggestion tool at http://watchmojo.com/suggest/Top+10+Unfortunate+Product+Names Get WatchMojo merchandise at http://watchmojo.com/store/ WatchMojo’s ten thousand videos on Top 10 lists, Origins, Biographies, Tips, How To’s, Reviews, Commentary and more on Pop Culture, Celebrity, Movies, Music, TV, Film, Video Games, Politics, News, Comics, Superheroes. Your trusted authority on ranking Pop Culture.
Views: 465847 WatchMojo.com
Have you ever been stuck trying to figure out a great domain name for your portfolio? Have you ever wondered whether you should use your personal name or a brand name for your domain name? MrBenBurns attempts to answer these questions with a few tips, tricks and tests to put your domain name ideas through. Choosing the right domain name is a vital step in creating your digital brand. Whether you're a freelancer, trying to get jobs with bigger agencies, or a small business owner ready to launch a brand online, following these steps to choose your domain name and test it will help you pick the right one... or two. Sponsored by Porkbun! Click here to get a .design domain name for $5 👉 http://porkbun.com/futur 5 tips 01:29 Make it short 01:40 Make it easy to spell 01:49 Make it easy to say 01:52 Make it easy to remember 02:00 Make it yours 03:10 Should you use a business or brand name? 03:55 Should you use a personal name? -- 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS* Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Artlist: https://goo.gl/aN8idZ — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Ben Burns Cinematography– Stewart Schuster Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 17481 The Futur
Bizversity is the Technology and Media spin-off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 340117 Business Blueprint
Click Here To See More From This Expert: http://www.docstoc.com/video/102014250 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 83067 docstocTV
In this video, we break down the names of successful companies, to show you how to create a great brand name for your store. We also share with you the fatal mistakes to avoid when choosing a business name! So, will you invent a word, showcase the problem you solve, or mash two words together…? Watch this video to learn 8 ways that you can choose the perfect name for your dropshipping store. Also, here’s a link to the Shopify Business Name Generator: https://www.shopify.ca/tools/business-name-generator Plus, here are some awesome resources to help you grow your dropshipping store! For tips, tricks, and all things ecommerce, visit Oberlo’s blog: https://www.oberlo.com/blog/ You can start your own dropshipping business today with Oberlo. Sign up, it’s free: https://apps.shopify.com/oberlo For step-by-step guides to optimize your store, visit the Oberlo Support Center: http://support.oberlo.com/ For details on how Oberlo integrates with your Shopify store, head over to Shopify : https://www.shopify.com/oberlo Let’s connect! YouTube » https://www.youtube.com/c/Oberlo?sub_confirmation=1 Facebook » https://www.facebook.com/oberloapp/ Twitter » https://twitter.com/OberloApp LinkedIn » https://www.linkedin.com/company/oberlo Oberlo Community forum » https://ask.oberlo.com/ #Oberlo #Dropshipping #Business
Views: 21518 Oberlo
Looking for some brand name ideas? Are you wondering how you can come up with a great brand name? Or perhaps your focused on coming up with a great domain name, book title or company name. Over the years I've leveraged a strategy that I call my "anchor method". This method combines two types of words in order to create a name that sticks, one that's memorable and propels your venture forward. In this tutorial video, I share how you too can come up with a great name yourself. I hope you enjoy! BGJ Share this video: https://youtu.be/JO19bKa1eF8 Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 50283 Brian G Johnson TV
Naming your ideas, products, methods, services, courses, etc makes them memorable and curiosity-inducing. If you want people to check you out, come up with interesting names for your stuff! ___ Free download: 25 Free and Feel-good Ways to Authentically Promote your Content: http://www.salmajafri.com/subscribe Free download: Get Inside your Customer's Head with this Buyer Persona Template: http://www.salmajafri.com/buyer-persona-template/ Web: http://www.salmajafri.com Twitter: http://www.twitter.com/salmajafri Facebook: http://www.facebook.com/contentmarketingtips LinkedIn: https://pk.linkedin.com/in/salmajafri Periscope: https://www.periscope.tv/salmajafri For inquiries about speaking and training: http://www.salmajafri.com/content-marketing-and-entrepreneurship-speaker/ -~-~~-~~~-~~-~- Please watch: "How to Upcycle your Live Periscope Broadcast for YouTube, Facebook and Instagram" https://www.youtube.com/watch?v=U9kM4yzPdZk -~-~~-~~~-~~-~-
Views: 3182 Salma Jafri
Brand strategy is one of my favourite topics. Today I share my 4 tips for finding the perfect name for your startup. This is the first step of creating a brand. I talk about brand names like Twitter, Instagram, Facebook, AirBnB and more. As bonus, let's have a look at Apple. Steve Jobs loves apples, so he decided to call his company Apple. Initially nobody wanted to work with him, because they could not get their head around why a computer is compared with an apple. And now look at the success! Millions of people type on apples every single day! Because of Steve Jobs the dictionary need to be updated. That's why we call him visionary! Apple is no longer a healthy fruit, it's sophisticated hardware for anyone who can afford it. You know what they say, one apple a day keeps the doctor away! So make sure you get your apple!
Views: 1424 Abbie Ping!
Naming your business / product is really important. This is episode of Marketing Minutes, Paul Cookson talks about naming your business and other strategies.
Views: 38 Ad Army Group Marketing Services
I often get asked, "Pat, how important is it on what I name my company?" Or even, "How do I go about naming my business?" Here’s what you need to know, just as important it is on what you name your kid one day, or maybe you already have, it's just as important on what you name your company because that's how people will see that company or the name for the rest of its life or career. Episode #316 How to Choose a Name for Your Business. Subscribe to Valuetainment: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Time stamps: 00:41 How parents name their children How to name your company/brand: 00:56 -#1. Choose two words 1:24 #2. Use made up words 1:39 #3. Go based on the meaning in different languages 1:54 #4. Crowd source it 2:16 #5. Use your name 2:50 #6. Use an acronym 2:59 #7. Make it explanatory 3:24 #8. Do research before you launch your company name Things to Avoid: 4:07 #1 Sensitivity 4:44 #2 Legal issues (hire lawyers) 4:55 #3 Picking a name that's too long Valuetainment Posting Schedule: Monday- Motivation for Entrepreneurs Tuesday- How to Video with Patrick Bet-David Wednesday- Life of an entrepreneur vlog Thursday- How to Video with Patrick Bet-David Friday- Case Studies with Biz Doc Tom Ellsworth Saturday- Guest Contributor About Valuetainment: This channel is about providing a hybrid of information and education for entrepreneurs. Every video is created with a purpose of providing value and entertainment, hence Valuetainment. Patrick Bet-David, the creator of this channel has decades of experience, unique perspectives and experience that he wants to give back to the world of entrepreneurs. Why? Patrick Believes that 100 percent of the worlds problems can be solved by entrepreneurs. He is also an active CEO and leads a financial services sales force of over 3,000 agents across the U.S. To reach the Valuetainment team you can email: [email protected] Follow Patrick on social media: Website: http://www.patrickbetdavid.com Snapchat: https://www.snapchat.com/add/patrickbetdavid Facebook:https://www.facebook.com/PatrickBetDavid.Valuetainment/ Instagram:https://www.instagram.com/patrickbetdavid/ Twitter:https://twitter.com/patrickbetdavid Linkedin:https://www.linkedin.com/in/patrick-bet-david-3731553
Views: 78732 Valuetainment
Have you ever wondered how products get their names? Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these brands have one thing in common. They are products named by a small firm in Sausalito, California, called Lexicon Branding. The firm, founded by David Placek, has invested heavily in an area of linguistics called “sound symbolism,” which tracks the associations evoked by specific letters, across languages and cultures. They found that ‘v’ conjured energy and aliveness– think Corvette and Viagra– while ‘b’ and ‘t’ recalled reliability– as with BlackRock; T-Mobile; and BlackBerry, which Lexicon named. Placek and company know how to name a product. -- Quartz is a digital news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at https://qz.com/ to read more. Become a member of Quartz, your exclusive guide to the global economy: http://bit.ly/2E7e7jB
Views: 19346 Quartz
This brief video discusses Brand Extensions. It is part of a series of lectures on Brand Management delivered by Prof. Sameer Mathur at IIM Lucknow.
Views: 9940 Prof. Sameer Mathur
Choose a name for your business - easier said than done, right? In this video, you'll learn how to choose a name for your business if you can't decide between using your own name or using a product name. When you choose a name for your business, it really comes down to your industry, your vision, and your long-term plan. If you want to build a business around being an expert, like a coach or speaker, choose a name for your business that reflects you, like your actual name. On the other hand, if your business is more focused on a product or service that could potentially be sold one day, you may want to choose a name that is more fitting to the business (examples include Whole Foods, Organic Avenue, Instagram). Keep in mind there are countless companies that decided to choose a name based on their founders, but now exist without them, like Donna Karan and Calvin Klein. When you choose a name for your business, what is most important is that you're clear about what you want and where your company is going. C'mon over to http://www.marieforleo.com/2013/02/choose-business-name/ where the main discussion happens after the episode! If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com And if you're interested in more videos on next level business growth like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=PLD87A632CFD5449B5 Thanks for watching! My YouTube channel: http://www.youtube.com/marieforleo Choose a Name on my website: http://www.marieforleo.com/2013/02/choose-business-name/ Choose a Name on YouTube: http://youtu.be/zf_LwmFi-9A
Views: 182055 Marie Forleo
🚀 Get the iPhone App! ► http://cryptoyum.com ★ Trying to come up with a clever and witty description text for this company fails compared to the cleverness of DubDub. // GET STARTED 🚀 Become a Cryptonaut - Support us on http://patreon.com/pub 💻 Join us at the PUB! - http://thebitcoin.pub 💰Get a Coinbase Wallet! - http://dctv.co/dctv-coinbase - Sign up! // WE DO SOCIAL 🔑 Decentralized Newsletter - https://dctv.co/dctv-news 📔 Twitter - https://dctv.co/dctv-twitter 📔 Facebook - https://dctv.co/dctv-fb 🔑 Instagram - https://dctv.co/dctv-instagram 💻 Google+ - https://dctv.co/dctv-googleplus ✏️ LinkedIn - https://dctv.co/dctv-linkedin 💻 Medium - https://dctv.co/dctv-medium Music by Charles Giovanniello, a Bitcoin Pub community member! Note: This is not financial advice as all investing is speculative. Have fun and good luck!
Views: 1135 Decentralized TV
Many use the expression "branding" in today's world, but do they really have a brand? What is a brand? When does a name become a brand? This short video gives an overview. For more marketing topics, visit: http://www.principiomarketing.com/
Views: 52 Stéphane Elmaleh-Riel
When it comes to giving your product a name, this is something you want to put some thought into and not just "shoot from the hip". I've had some real doosies for product names. My first product was called "3 Day Money"... which is probably my worst product name of all time. But, even the Blog Monetization Lab itself used to be called "Inner Circle"... then the "VIP". :D What is wrong with these names? Well, in this episode, I boil it down to 3 things to keep in mind with your product names: Brand-ability Communicating the benefit Avoiding Confusions I explain each of these in this episode. I also talk about the exercise you should go through to arrive at an awesome product name. Lastly, I discuss 3 specific followup tasks you should do, both while considering a name, as well as after you've chosen one. Don't take the name of your product lightly. This episode of Coffee Break can help you avoid problems down the road in your marketing. So let us go in and get into our topic of today... We have already talked about it in several episodes of the show; the process of creating a product. We talked about that in a few different episodes here. Again, you can go view the archives and go back and find that. But we need to talk about naming the product, as well, because what you call the product is an important part of the marketing of the product and it then has something to do with selling it. So we need to discuss how we name it. Do we just name some summary type of title that just kind of says what it is about or do we need to think about some other considerations there? At the end of the day, your product name needs to serve as a brand name for that product. The name of your product needs to be something that can stand alone. It does not mean that it needs to go out and be on a whole separate website or it needs to stand alone from you, but it needs to be able to exist as a brand unto itself. To show you some examples of kind of how I have screwed this up in the past; because I am not going to sit here and tell you that product naming has always been my thing, even to this day this is something that I struggle with. Now, it certainly helps that today, my main offer with my business is the Blog Monetization Lab. So, right now, I only really have one central product and it is fairly well named, actually. But I want to give you a little bit of background into some of the stuff that I kind of pulled in the past and you can kind of see what I am talking about here.
Views: 30 Blog Marketing Academy
NAMING A BUSINESS - IDEAS AND TIPS FOR CHOOSING NAMES Are you stuck on naming something? Whether it’s for your business, a product, a service, your method - or anything else in your business - naming is incredibly important. It creates your first impression, and tells your audience who you are. In this video, I’m sharing my best tips, tricks, and techniques for naming anything in - or related to - your brand. I give you a quick review of traditional advice. Then I go a little deeper to help you connect names to the deeper messages and values of your brand. So grab a pen and paper, and watch this one. It’s packed with practical ideas you need to name that thing you need to name! Bonus: I’ve written an article on this topic, just for you. It also contains a FREE worksheet for you to use when brainstorming your brand names. Read the article and get the worksheet here: https://www.kayeputnam.com/brandstorming/ ------ Are you an advanced entrepreneur and serious about scaling your brand beyond 6 figures? My team has created a FREE Brand Scaling Guide specifically for you. In it, we share secrets to unlocking your innate brand advantages and becoming the singular choice for your ideal clients. It’s based on my team’s work with 500+ students and clients, and the process we use to define and scale psychology-driven brands. Get the Brand Scaling Guide here: http://www.claritycode.co/scaling-guide ------ --- You can join me, my team of branding experts - and my community of audacious dreamers and do-ers - in these places: Say hello on social: Facebook Page: https://www.facebook.com/marketingkaye/ Facebook Group: https://www.facebook.com/groups/570487066328049/ Instagram: https://www.instagram.com/kayeputnam/ Pinterest: https://www.pinterest.com/kayeputnam/
Views: 2527 Kaye Putnam
How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 53606 Dan Martell
WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 20433 Sonu Singh - PPT wale
Check out meanings behind 10 names of companies. Let's face it. A lot of companies have strange names. Sure, often they're recognizable because the company is a famous one, but beyond than that, are they really decipherable? To help clear up some of the confusion and mystery, here are the explanations behind 10 weird ones. Number 10. Lego. This one's particularly tricky because it's in Danish and it's been shortened. The name is derived from the words leg godt, which means to play well. Number 9. Reebok. It's a variation on rhebok, the Afrikaans word for a local antelope. It was picked from a South African dictionary one of the founders won in a race as a child. Number 8. Pepsi-Cola. The drink was named both for an enzyme called pepsin to highlight the drink's superior ability to aid in digestion, and after the kola nut extract it contained. Not exactly the hip image they promote today. Number 7. Kia. For those who know how to speak Korean, this one is pretty straightforward. In the language KIA translates as 'rising Asia'. Number 6. Panera. They could have just called it pan, which in slight variations means bread in a few languages, but their vision was much grander. Instead they chose Panera, the Latin way of saying the 'time of bread', which is definitely more encompassing. Number 5. Google. If you've long thought that Google was really a subtle command to go ogle stuff on the Internet you're not alone. The name, however, is really a take on Googol, the math term for a 1 that's followed by a hundred zeros. It reflects the founders' desire to make order out of endless amounts of information. Number 4. Volkswagen. Literally, it means the people's car, but it represents the realization of a long-pursued goal in Germany. For years, automakers tried but failed to make a car all could afford. Eventually, Volkswagen succeeded. Number 3. Canon. Back when it was called the Precision Optical Instruments Laboratory, trial cameras were named Kwanon after the Buddhist goddess of mercy. When it came time to market the brand, the similar sounding option Canon came into play -- and favor -- as it means the standard by which others are judged. Number 2. Sony. A combination of Latin and slang, the name is a blend of 'sonus', the root of sound and sonic and 'sonny boy' a 1950s Japanese street term for forward-looking youth. Number 1. Nokia. The company has always been in the business of enabling communication, but when it started in 1865 their product was paper. A second mill built a few years later along the shore of Finland's Nokianvirta river resulted in the company's new name in 1871.
Views: 23486 geobeats
How should you create a new name for a brand or product? Anna Drabik, Associate Director Brand Development at Innovation Protocol, speaks on behalf of how to use naming to tell the right story, and processes to make it an objective process. ====================================================== About Innovation Protocol: Innovation Protocol is a full-service strategic brand consulting and design firm based in Los Angeles, with a presence in San Francisco and New York. We serve innovators – those ready to transform their businesses and reinvigorate their industries. http://innovationprotocol.com/
Views: 58 Innovation Protocol
Click Here To See More From This Expert: http://www.docstoc.com/video/99051852 Thomas Grasty is Co-Founder of Stroome (http://www.stroome.com/). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 3406 docstocTV
#QOTD: What's your favorite thing about San Francisco? 00:36 What is your opinion on listicle sites and posts? 02:57 In the age of social media, twitter, vine and instagram length. How does/should this affect a startup in choosing a name? 04:52 When you left Wine Library to start Vaynermedia, was it a conscious decision not to have someone take over Wine Library TV #LINKS Making the decision to put myself out there - https://www.garyvaynerchuk.com/my-toughest-decision-752587427.html To me, a name is made. I have some friends that sit around and spend wayyyyy too much time trying to figure out the name for their startup. What did "Google" or "Facebook" mean to anybody outside of their inner communities when they weren't the household names we know today? None of these words mean ANYTHING until they're SOMETHING. Some people email me saying they don't like their own last name. My response? You're emailing Gary VAYNERCHUK. Let's call it what it is, Vaynerchuk SUCKS. And yea, they'll be those that tell me it's unique and kinda cool, and I get that - BUT, it's only good because I made something out of it. And so, what does a name actually mean? To me? NOTHING. I actually think a new trend in this short-form world we live in will be that most business names will start getting abbreviated. People used to call me "V-Chuk" because they didn't want to call me by "Vaynerchuk," and that became my slang last name. We will evolve our name to our convenience so long as it brings VALUE. And so, stop worrying about the name and start worrying about the product. #ProTip: If your full name is available for a dot-com, go ahead and purchase it. I highly recommend it. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Views: 61788 GaryVee
Used in this sense, brand is similar to the current names and trademarks are valuable assets a business. What is brand name? Definition and meaning businessdictionary definition name. All the caharacteristics of a good brand are 13 jan 2016 learn difference between name, product name and business why it matters so much define that is given to by company produces or sells in sentence 9 may 2014 chapstick lip balm produced pfizer. Sections of this topic include. Definition of brand name word(s) that identify not only a product but also its manufacturer or producer, such as apple, coca cola, ibm, mercedes, shell, sony, definition is one which made by well known and has the. Html url? Q webcache. Googleusercontent search. In the event that you find yourself enjoying this product too much, websites dedicated these brand names often are applied to products of smaller manufacturers make a distribution arrangement with middleman rather than trying 14 nov 2016 rebranding themselves or coming up for new. What is the difference between a brand name & trade mark how to choose great what marketing? Marketing schools. Brands are used in business, marketing, and advertising 6 apr 2017 a brand name is applied by manufacturer or organization to particular product service. Often a brand or trademark becomes synonymous with the product. Branding is the process of creating and disseminating brand name. A brand name instantly informs customers about a company's reputation, enabling them to trust the quality of each product or marketing how and your products. Marketing how to name and brand your products. What is brand name? Definition and meaning businessdictionary name product definition. See more brand name is a element which helps the customers to identify and differentiate one product from another. Get full definition and examples a brand name is the of distinctive product, service, or concept. Collins english product naming wikipediabrand name definition, examples, and discussion thoughtco. What is brand? Definition from whatis. Basic guidelines for naming and branding how to create a powerful What is brand name? Definition meaning businessdictionary name product definition. Brand name definition, features and considerations behind brand name, product business what's the difference? Definition of by merriam webster. Brand? Definition from whatis. 41 brand names people use as generic terms brands and brand names encyclopedia business terms what's in a brand name? What is a brand, anyway? Forbes. Branding can be how do you name a brand or product? How market You can't answer those questions until understand the difference between definition, having being nationally known food products. Brand or product what is the difference? Aytm market researchdefine brand name at dictionary. Meaning, pronunciation, translations product naming is the discipline of deciding what a will be called, and very similar in concept approach to process on name for company or organization
Views: 39 crazy sparky
✅ My free affiliate marketing blueprint revealed - https://moneyisawesome.com/affiliate-marketing-blueprint-yt In this video I will give you tips on how to choose a domain name for affiliate marketing that works best. The thing is that there are few ways how you can choose a good domain name for affiliate marketing. You have three main options: - Exact Match Domain name - Partial Match Domain name - Brandable Domain name In the video I explain what are the advantages and disadvantages of each one of them. And which type of the domain name you should go for depending on the situation. Domain name is an important step of any online business. And usually it is not only about your website, but also about your brand. I know from my personal experience that sometimes you can't come up with the right domain. You just feel stuck, out of ideas and don't know what to do. It can even put on hold your whole affiliate marketing project. So how to choose the best domain name for affiliate marketing when you are out of the ideas? For this I use these two tools: https://www.namemesh.com/ https://www.shopify.com/tools/business-name-generator Domain registrar that I use: http://bit.ly/namecheap-ma So what I usually do is I create a domain name with the help of those tools and then go to NameCheap and buy the domain there. I buy all my domains in one place. It makes it easier to manage them this way. ► Get your FREE Access to the BEST Affiliate Marketing program here: http://moneyisawesome.com/affi-free/ #moneyisawesome #affiliatemarketing Disclaimers: all opinions are my own. Links in description are typically affiliate links that let you help support the channel at no extra cost.
Views: 3046 Money is Awesome
To get more of my very best trainings, go to: http://www.ebenpagan.com. A brief summary of the video: - We have 'buffer systems' related to body senses - It takes a little while for something we perceive to register in the brain - when naming, use repetitive sounds; makes them 'bounce' around in phonological loop (auditory senses), make them stick in the brain - Add rhythm to your naming - It's not about making a name that's easy to remember - it's about making a name that's hard to forget alt15d 640x360 5000kbps
Views: 11970 Eben Pagan
What's in a business name? You want it to be everything. Sadly, many business names are nothing. Deciding on a great business name takes time. It takes thought. Moreover, getting it wrong could spell disaster for your business. Getting it right, however, will give customers a reason to hire you, connect you to your niche market, and save you thousands of marketing dollars.
Views: 71159 alkamae
The importance of your business name to SEO and 4 tips to choosing a business name. I used to think that business names didn't matter that much, as long as you did great work, worked with integrity, and hustled to get sales. But experience has taught me that when you choose your business name, it matters a great deal, especially in the digital era. https://feedbackwrench.com https://facebook.com/feedbackwrench https://patreon.com/feedbackwrench https://twitter.com/feedbackwrench Feedbackwrench Digital Marketing Services LLC vs S Corp Systems Entrepreneurship Classes Selecting the best business name is really hard, and if you choose the wrong business name, it might adversely impact your
Views: 555 FeedbackWrench
How do you create a powerful business name? You start with (1) homework, (2) brainstorming with friends (preferably with a bottle of wine), (3) remembering what NOT to do and (4) following these 6 best tips on how to name your business. Some of these you might be surprised by! Check this out and share it with a friend before they name their business. And PLEASE - DO consider consulting a professional before you get that new business name registered, licensed, etc. It makes ALL the difference. Hope this helps! OTHER VIDEOS TO CHECK OUT: The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT: "Hard Boiled" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Tips on Naming Your Business: How to Create a POWERFUL Business Name
Views: 629 The ADS Agency
Nightly Business Report. Brand Institute, Inc. the Premier Brand Naming Consulting Agency comments on Everlast as a Brand. || Brand ... all » Institute, Inc Branding, Naming, Market Research, Regulatory, Design and more..
Views: 3157 brandinstitute
Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 331406 Bitesize Business School
http://MindBodySpiritMastermind.com/tips In this 60 second marketing tip video we'll discuss how a cold audience will respond to your product or service name. Ryan Moultrup Co-founder A2 Mastermind http://MindBodySpiritMastermind.com/
Views: 19 A2 Mastermind
A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 169851 BINA LA
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4107694 TED-Ed
This presentation is all about the different levels of a product in hindi. After watching this video you will get to know the following things: - the five levels / layers / dimenstions of a product in hindi with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). Buying links for referred books : (sales books) 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] TAGS:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels
Views: 10619 Sonu Singh - PPT wale
➡️Stay up-to-date & subscribe to my YouTube Channel: http://bit.ly/SeanAzariYouTubeChannel Welcome to the #AzariReports Show, where we will be inviting inspiring Entrepreneurs, Influencers, App & Product Developers, and much more!! We will ask a range of questions in regards to Business Development, Social Media, Entrepreneurship, and tons more!! We''re in Episode 02! We invite a veteran of the Personal Care Industry, Mr.Colli currently serves in various advisory roles for startup brands Kat Burki, PRZMan, Everyday Botanicals, and Nutrafol. Most recently, William Colli served as General Manager of the Global Business Strategy Office of Japanese cosmetics manufacturer Pola Orbis Holdings following their acquisition of US Based H2OPlus. In his role, Mr. Colli provided insight, direction, and a vast network of contacts for the global expansion of all the group's brands. In 2009, William Colli joined H2O Plus, an international distributor network, manufacturer and wholesaler of prestige beauty products in specialty stores, as the Senior Vice President of Global Sales and Marketing. Mr. Colli was responsible for spearheading the domestic and global expansion of the then private equity-owned company (CSW Private Equity and Goldman Sachs) through global rebranding, sku portfolio refinement and development, as well as increased domestic and global distribution, including the formation of JVs in China and Brazil. From 2005 to 2008, William was the Vice President of Global Sales at Frederic Fekkai, a premier luxury hair care brand with prestigious distribution worldwide. Mr. Colli was able to catapult volume and distribution to over 40 countries, at which time the brand was purchased by Procter and Gamble. He also served as the Assistant Vice President of Fragrance, Sun, Body, and Hair Marketing at Lancome, Paris, a division of L'Oreal, where he served in various capacities both in Sales and Marketing from 1993 till 2004. Timestamps: 0:50 Introduction of Bill Colli and his background 1:25 How did you transition from your Hotel and Restaurant Management college degree to marketing and branding? 2:48 History with Lancome cosmetics all the way to where he is today 4:30 Marketing THEN vs Marketing NOW. What are the differences? 6:40 Back then, how do you communicate with the consumer? How do you create the brand? 8:10 How much was advertising back then? How easier is it compared to marketing now? 10:38 I want to start a product/brand, what do I do? Who do I talk to first? 13:00 Is it worth it to take a great product that already exists? Rebrand and distribute it using a different marketing strategy? 17:00 What is USP- Unique Selling Proposition 18:00 What if I want to start a brand, what should I initially invest in? 19:30 How do you come about naming a product/brand? 26:50 Do you have to have a doctor behind your product/brand? 28:15 Who will be the first person to hire if you want to start a brand? 29:50 How do you get friends to invest in you and your brand? 31:25 Rate the importance of WEBSITE DESIGN, WHERE ITS MADE FROM, SOCIAL MEDIA, PACKAGING, CAPITAL, Television Ads, Radio, Newspaper - between 10 and 1 33:50 One advice you could give for a startup entrepreneur- IMPORTANT Bill Colli's LinkedIn: https://www.linkedin.com/in/bill-colli-1815844 Kat Burki's Website: http://www.KatBurki.com PRZMan: http://www.PRZMan.com Everyday Botanicals http://www.EverydayBotanicals.com
Views: 1431 Sean Azari