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What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1493834 NorwichBSchool
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 65500 Profession Choice
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 20612 TEDx Talks
The Role of Brand Marketing in Entertainment
 
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Doug Place, Marketing Executive at Ster-Kinekor chats to Jeremy Maggs about the role of brand marketing in entertainment.
The Role of Marketing, Sales & Customer Success | Dan Martell
 
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As an entrepreneur, it's hard to figure out where to spend your time? Do we need more customers? Maybe we need to be better at converting leads to sales, or if we have customers - how can we get them to tell their friends about us. The answer to that challenge is what I cover in this week's videos. How does Marketing, Sales & Customer Success all fit together into a Growth Engine? Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell There’s this myth in the startup world... Many will tell you that there’s no such thing as steady, sane and predictable growth. That as a founder you need to grow comfortable with the high peaks and low valleys that make your spreadsheets look more like the blueprint for the next six flags theme park than an actual balance sheet. But after falling victim to this myth many times over (and recovering)... … I’m here to tell you that it doesn’t have to be that way. And the way to create predictable growth in your company is to install a powerful growth engine, and then consistently invest in the core activities that fuel it. Now the first two cylinders of the growth engine may be obvious (although their specific roles are often confused)... But the THIRD (shared at 1:43 of the video) is something that I rarely see entrepreneurs leverage to its fullest potential. Which is a shame, because when you commit to it, it makes the first two (sales and marketing) so much easier. That, and the activities you can do to support it (ie. writing hand-written cards and rewarding loyal customers with surprise bonuses)... are some of the most enjoyable and fulfilling things you can do as a CEO. Curious? Give it a quick watch to make sure you’re getting the most out of your growth engine… … and then leave a comment below sharing some of the fun and creative ways you plan to “install” the elusive third cylinder of your growth engine. To firing on all cylinders (and profiting faster), Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/DoTuGwK1VNU ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 7831 Dan Martell
Why Are Brands Choosing To Work With Influencers? | The Business of Influence | Forbes
 
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With influencer marketing on the rise, brands are opting to work with influencers to tell their stories - but why? Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Views: 31614 Forbes
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
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The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 736879 London Business Forum
How the role of brands has changed
 
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Jennifer Aaker, The Stanford Graduate School of Business Professor, talks about how trust between consumers and companies is declining. Jennifer spoke at our Chief Marketing & Sales Officer Forum event in Stanford. From McKinsey's Chief Marketing & Sales Officer Forum http://cmsoforum.mckinsey.com/
Views: 914 McKinsey & Company
Brand Development: The Role of Brand Personality in Marketing
 
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MK346D Loyola University Maryland
Views: 43 kaila Zaharis
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2781143 Rene Brokop
The Role of Branding
 
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What is the role of branding? Professor Ravi Dhar sits down with marketing leaders Jon Iwata (IBM), Arun Sinha (J.P. Morgan) and Gina Boswell (Unilever) to discuss the evolving role of brand and how it is much more than merely advertising.
Pt. 1: How the role of brands has changed
 
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Jennifer Aaker, Stanford Graduate School of Business Professor, talks about how trust between consumers and companies is declining. Jennifer spoke at our Chief Marketing & Sales Officer Forum event in Stanford. Read highlights from other speakers at the event at the CMSO Forum site [http://cmsoforum.mckinsey.com/cmso-forum-events/]
Brand Recruitment's Marketing Job Interview Tips
 
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We've put together some animations with tips that can hopefully give you some useful advice on interviewing for marketing jobs. Our animations are geared towards marketing job-seekers but can be used for any interview preparation. http://www.brandrecruitment.co.uk/interview-tips/
Views: 65874 Brand Recruitment
December 2011 - The role of Marketing and effective global brands
 
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Marc de Swaan Arons - chairman EffectiveBrands talking about global marketing challenges
Views: 419 Vermeer
Role of a Brand Manager, Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J
 
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Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J discusses the role of a Brand Manager in a corporate environment.
Marketing Prof. Emeritus David Aaker: Six Big Ideas from the Branding Era
 
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David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus, speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas. Aaker comments on both the history and the future of branding, touching on the power of "brand as asset," the role of a brand vision, the importance of innovation, and the need in today's Digital Age to change the focus from the offering to what the customer is passionate about. This talk was part of the Dean's Speaker Series. (April 21, 2014)
Views: 17255 Berkeley Haas
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 13651 365 Careers
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand Equity : The Changing Role Of Marketing - IBM
 
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Brand Equity : The Changing Role Of Marketing - IBM For a quick look at the Day's top business and finance stories, tune into ET Now Youtube Channel. This show gives you a fast run through of top stories of the day. ET Now is a business news channel in India, owned and operated by the Times Group. For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
Views: 247 ET NOW
A DAY IN A LIFE OF A MARKETING DIRECTOR
 
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Welcome to our VLOG! We’re The Innate Life; creators of all natural and non-toxic beauty products. We’re a small business with BIG dreams and we want to invite you on our journey. We want to show you what it's really like building a business from the ground-up - the good and the bad. In this video, we take you through a day in a life of Avalon, our marketing director. Avalon starts her day very early at about 6:15 AM for her long commute to work. Her day is filled with meetings, working on The Innate Life's branding materials, website, newsletters etc. We will be releasing a vlog-style video every Saturday on this channel so make sure you SUBSCRIBE to be notified every time we post a VLOG and we’ll see you next time! ▽ CHECK US OUT ▽ ♥ Our main channel: https://www.youtube.com/channel/UCIMD... ♥ Website: https://www.theinnatelife.co ♥ Instagram: https://www.instagram.com/theinnatelife/ ♥ Facebook: https://www.facebook.com/theinnatelife ▽ STALK US ▽ ♥ Bhavna: https://www.instagram.com/bhavnak05/ ♥ Avalon: https://www.instagram.com/avalonmohns/
Views: 77353 theinnatelifeteam
Brand Storytelling: A Docu-Series | Vol. 1 | Stories vs Interruptions
 
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At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 33284 BrandStorytelling.tv
Role Of Brand Manager In FMCG
 
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Roles and responsibilities of Brand Manager in FMCG
Views: 2146 Learn & Grow
Aaker on Branding: 20 Principles That Drive Success
 
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Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He'll comment on both the history and the future of branding, touching on the power of brand as asset, the role of a brand vision, the importance of innovation, and the need to change the focus from the offering to what the customer is passionate about.
Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege
 
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Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future! Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.​ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 202454 TEDx Talks
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 226755 Philip VanDusen
How does the role of the customer differ between marketing and branding? | Giles Lury
 
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In this video Giles Lury, author of The Marketing Complex, explores how customers play very different roles when it comes to marketing and branding, and how brands must tailor for each. The Marketing Complex enables marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands. Find out more about the book here: https://www.koganpage.com/product/the-marketing-complex-9780749481124 Giles Lury is a Director of leading brand consultancy, The Value Engineers, and leading author on marketing. He has worked in advertising, market research, packaging design, corporate identity and brand consultancy. He specialises in brand positioning, brand architecture and innovation. Subscribe to our channel: https://www.youtube.com/subscription_center?add_user=KoganPageBooks Follow us: Twitter | https://twitter.com/Koganpage Facebook | https://www.facebook.com/KoganPage Instagram | https://www.instagram.com/koganpage/ Pinterest | https://www.pinterest.co.uk/koganpagebooks/ LinkedIn | https://www.linkedin.com/company/kogan-page_2/?trk=company_logo
Views: 40 Kogan Page
The Role of Your Brand in Driving B2B Revenue
 
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Our guest today on SBI TV is Brendan Cournoyer, Vice President of Marketing for Brainshark. Last year, Brendan and his team completed a successful brand transformation and he’s here today to share with his peers the behind the scenes view of why and how he made it happen. Brendan and I discuss how to create an inspiring brand that tells your strategic story to help you make your mark on your industry and drive revenue growth for your company. This is a fascinating show where Brendan shares his approach to the major transformation of an established brand from the beginning, and the compelling business need for a complete overhaul of the brand. He discusses starting the rebranding effort and what process he went through to audit his brand, as well as what he found during that process. Brendan shares his tried and true process for developing a new, inspiring brand and launching that new brand both externally and internally, to get the sales force engaged. Skip to the 13-minute mark of the video to watch how Brendan explains his process for rebranding and successfully marketing this new brand. If you would like to download the full transcript in a word document, follow this link: https://salesbenchmarkindex.com/tools-and-solutions/brendan-cournoyer-sbi-tv-interview-the-role-of-the-brand-in-driving-b2b-revenue/ Matt and Brendan discuss in depth how the Brainshark team made this happen: “We worked with a third party brand agency, and the first thing we did was intelligence gathering. We did qualitative and quantitative research both internally and externally. We provided a survey to almost 200 people externally and internally, but also performed interviews with key stakeholders within the company, and customers and prospects who are familiar with us and allowed for us to learn what the current brand and the previous brand, meant to them. You want to see where you currently stand so you can benchmark your branding, but you also want to get an understanding of the positives. The things that’ve built the equity your brand currently possesses. You don’t want to lose that. So, with any new brand that you’re going to launch, you want to make sure you’re maintaining the things that are still working for you.” From his point of view, Brendan Cournoyer describes the core opportunity for brand differentiation that inspires his branding strategy and planning. Brendan recollects his earlier strategic process and explains what he would’ve done differently and the key lessons he learned throughout his marketing career. More specific to his company, Brendan describe the early results of his rebranding effort: “Over the past few years leading up to the re-brand, our business began to identify the sales enablement market as a place where we could really add a significant amount of value. We began to focus our brand positioning and our product development in that space, but as you do that, you realize that your history might be influencing you. In order to really go all in and make a statement, you have to be bold. For our company, we decided that we wanted to step away from what our historical brand was and present what the new Brainshark was all about. That got us to the point where we were starting to develop products that were more focused around sales enablement and readiness. We were creating collateral and marketing content that explained who we were as a company, and how our brand was going to specifically reflect our message.” Your competitors are making the same claims and promises as you. They even use the same words. Brands that are built on “who you are” and “what you do” do not produce above average revenue growth. Your brand heavily impacts revenue growth when it is strengthened by the sales group and becomes uniquely relevant to your customer and prospects. Skip to the 28-minute mark of the video to watch Brendan explain how the Brainshark brand’s impression differs from that of its competitors.
Views: 2001 SBI TV
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 55404 365 Careers
Brand / Branding / What is Brand in Hindi by Dr Vijay Prakash Anand
 
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In this video, I have talked about Brand in Hindi. This video also talks about the role of the importance of branding.
Views: 316 Marketing by Vijay
The role of branding in attraction marketing
 
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Video number three in our series on Top Earner Success School. Keys to marketing and dominating the marketplace in your field.
Views: 10 Kerry Liebelt
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 26752 365 Careers
【ALC21】 Focus on the Millennial Generation - Toronto Startups Consulting Mentoring Brand Marketing
 
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So in order to reach this new and unique generation, shouldn’t we approach it in a different way than the traditional, one-sided marketing of the past? Since #Millennials are strong consumers that have the product information in the palm of their hands, through social media they are able to participate in the experience they desire. In particular, they prefer products that are scarcer than those that everyone else has and they like to share them with the people around them. Because they see price as a more important factor than the brand, the valuation standard is different from previous generations. They consider communication with consumers as quite important and therefore, the role of social marketing can only become greater than before. That is why it is important to not only have differentiated products with low prices, but have a unique online #marketing experience that is customized for this generation. Because product and discount searches along with other purchasing behavior is all conducted through the internet, if you communicate with Millennials through social media and find out what they want first, you will be able to get their attention. https://www.alc21.com/weeklycolumn/20170331 #ALC21, the best way to predict the future is to create it. #AllenChung #Brandmaker Business Consulting - Online Sales - Brand Marketing Request for a quote. Get in touch with us [email protected] https://www.alc21.com + North America - United States - Canada - Toronto - North York Branding - Business Consulting - Digital Marketing - Online Sales - eCommerce - Amazon - Ebay - Video Production - Web Design - Toronto Maker
Views: 2184 Allen Chung
The Role of the Chief Marketing Officer
 
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Chris Williams, CMO of Capgemini, explains the expanding role of the chief marketing officer. He says CMOs should help grow the business in a weak economy.
Views: 9433 Big Think
The paradox of brand experience: Josh Miles at TEDxPurdueU 2014
 
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Josh Miles is a caffeine and Twitter addict, and the principal and founder of Indianapolis-based branding firm, Miles Design. His role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. Josh was recently honored as one of the Indianapolis Business Journal's "40 Under 40", and is the author of the book "Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm". His work includes consultancy to various professional services firms including architecture firms, legal practices, engineering offices, software companies, and startups. Josh lives in Indianapolis with his wife and two ridiculously cute kiddos. B.A., Advertising & Visual Communications Design, Purdue University, 1999 More information at www.tedxpurdueu.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 23596 TEDx Talks
The role of marketing in long-term success
 
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Andy Bird - Managing Director & Co-Founder - Brand Learning - The role of marketing in long-term success
Digital Marketing Careers | Digital Marketing Jobs | Roles and KRAs of Digital Marketing Profiles
 
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This is a video on digital marketing careers, this cover various jobs in digital marketing including SEO Jobs | Conversion rate optimizer | Campaign Manager | Social Media Manager | Ad Operations | Content Marketing | Web Analytics This video also talks about The Digital Marketing Salary trends (38:10) Knowledge needed in Digital Marketing (38:50) ---------------------------------------------------------------------------------------------------------------------------------------------------- If you are interested in Digital Marketing, check out our *Digital Marketing Professional Program in association with Google: http://bit.ly/2N6Ne13 ** ------------------------------------------------------------------------------------------------------------------------------- Use the coupon code "YOUTUBE" to avail exclusive discounts for YouTube Learners ______________________________________________________________________________________ Subscribe to our channel to get video updates. Hit the subscribe button above https://www.youtube.com/channel/UCllnb6S5fPzpVYcV8KYzhnA?view_as=subscriber?sub_confirmation=1 Also follow us on other channels Facebook: https://www.facebook.com/ManipalProLearn Twitter: https://twitter.com/manipalprolearn LinkedIn: https://www.linkedin.com/company/10147429 ------------------------------------------------------------------------------------------------------------------------------------ #DigitalMarketinJobs #CareerInDigitalMarketing Digital Marketing Professional Program in association with Google: Manipal ProLearn in association with Google India brings to you a unique Digital Marketing course that’ll not only give you a very good understanding on the key components of digital marketing but also help you develop expertise and push forward your career graph. After completing this digital marketing course by Google, you’ll be considered as a strong and competent Digital Marketing professional. This digital marketing training will help you to: • Understand the digital landscape and building a case to leverage online channels • Strategize, implement and optimize online campaigns successfully • Learn Online Advertising, AdWords Campaign management and Campaign Basics across search, display, mobile, video and online shopping and clear the Google Ads (Adwords) certification program • Create online brand building initiatives that work • Create primary assets - websites and microsites to work for your business • Driving organic traffic through Search Engine Optimisation and capturing the right intent • Using social media to promote content and engage with your brands across the key platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat • Develop a multi-channel strategy using search, social, PPC, email and programmatic buying that deliver on organization marketing objectives • Driving traffic, engagement and conversion using content marketing inbound strategies • Apply relevant tools and concepts to execute, measure and monitor an annual online marketing plan, and use web analytics to drive actionable improvements with a focus on Google Analytics • Integrate new digital marketing techniques into your strategic marketing plan Why Digital Marketing? With the explosive growth and worldwide reach of digital medium, traditional marketing no longer lies at the forefront of a campaign. From recognition to targeting the right audience and from getting a potential customer to ensuring their engagement, brands need digital marketing at every step. This has put Digital Marketing professionals in huge demand with the biggest of brands focusing on hiring these experts. Bigger budgets, increased pay and more career choice are just some of the benefits a digital marketing professional can look forward to.
Views: 180 Manipal ProLearn
Product MixBranding, Packaging and Labelling Class XII Business Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Marketing Minute 074: “3 Basic Roles of Communication” (Marketing Messages / Marketing Tactics)
 
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Communication can be broken down into three basic roles: Production, Delivery, and Interpretation. In Production, we transform meaning into the forms of writing, speaking, imagery, sound, touch, etc. We combine these various formats in a manner that, hopefully, contains the meaning that we would like to communicate to our intended recipients. To get messages to other people, we employ particular Delivery platforms such as texting, phone calls, a written note, a touch on the arm, social media, or a variety of other methods. If we’re a marketer, we might use ads, billboards, TV commercials, trade shows, or other attempts to inform, remind, and persuade. These platforms inherently come with noise and environments that can influence how our message is ultimately perceived. Finally, our audiences (and we ourselves when we receive feedback) are burdened with Interpretation, where they find meaning in our message and in the context in which it’s delivered via reading, listening, viewing, and feeling. Among all this is a hope to connect. When we communicate, we hope that our connections will transcend the limitations of message production, delivery, and interpretation so that future messaging is more easily understood due a commonality of perspective. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 15746 Anthony Miyazaki
Advertising & Its Role lecture, MBA  by Surbhi Mathur, Biyani group of colleges
 
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This is a part of lecture presented by Surbhi Mathur Asst.proffesor of biyani girls college.The video is about advertising and its role in Indian economy. Advertising is a paid form of communication which mention the name of an identified sponsor. Advertising plays various role in economy in terms of Marketing, Communication, Economical & Societal role. The video is helpful for management students.
Views: 63503 Guru Kpo
The Role of Brands in a Competitive Marketplace - Chris Clark, Group Head of Marketing, HSBC
 
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Chris Clark, Group Head of Marketing at HSBC speaking about competition in the banking sector at the 5th Annual Brand Finance Banking Forum 2014. For more info, check: http://www.brandfinance.com/
Views: 1105 Brand Finance
Brand Stand : Role and potential of experiential marketing as a marketing technique
 
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Experts perception on the role and potential of experiential marketing as a marketing technique. Watch this special segment and get to know more here. Zee Business is one of the leading and fastest growing Hindi business news channels in India. The channel has revolutionized business news by its innovative programming and path-breaking strategy of making business news a 24/7 activity as it is not just limited to the stock market. This has made Zee Business your channel to wealth and profit. Besides updated hourly news bulletins, there is a lot to watch out for, whether it be stock market related detailed information, investments, mutual funds, corporate, real estate, travel or leisure. The channel has the most diverse programming portfolio which has positioned it as a channel of choice amongst viewers. By speaking a language of the masses, Zee Business is today the most preferred for business news. Some of the popular shows of Zee Business are: Share Bazar, Mandi Live, Aap Ka Bazar, First Trade, Big Debate etc.
Views: 50 ZeeBusiness
Strategic Marketing Leadership: The Role of a Chief Marketing Officer - Spring 2013
 
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Spring 2013 This course was first offered in the spring 2012 semester to give students a complete view of the CMO role. Co-taught by Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Yale Center for Customer Insights (YCCI), and Arun Sinha, senior faculty fellow and YCCI executive-in-residence, the course offers the "C-suite perspective"—the overarching, holistic understanding of an organization that a top executive needs.
Role of Digital Marketing in Airport Brand Management
 
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Gloserv 2017, Italy Volterra
Views: 65 Rashid Hussain
Brand Equity of Narendra Modi Vs Rahul Gandhi | Dr. Vivek Bindra
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Gandhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
S1E1 Role of a Brand Manager
 
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Role of a Brand Manager