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What is a brand?
 
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Exploring what "brand" really means.
Views: 261422 Trigger Communications
What Is a Brand?
 
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Need to explain branding to someone? Maybe your board, or employees? Maybe you have a few questions about branding yourself. This video provides an excellent yet brief overview, examining what a brand is and what it isn't — perfect for training sessions at banks and credit unions!
Views: 242016 TheFinancialBrand
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1463232 NorwichBSchool
What is a brand?
 
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2nd Amends 29/07
Views: 21582 Six Agency
What is a Brand?
 
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Views: 5432 David Preece
What is branding?
 
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With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" (from http://www.RisingAboveTheNoise.com ) Animation, motion graphics and SFX by the incredibly talented Saar Oz. Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. If you found this video meaningful, please consider subscribing. THE NARRATION: What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... It’s because we tapped into our ability to see. Not as ourselves, but as others. To see the minute details and trends others don’t see. Not just on the computer screen. Or in books. Or in galleries. But in — and through — the eyes, hearts and minds of people. Geniuses have that special skill to look at the universe of people and translate that into the universe of visual and written communications, to transform those observations we each sense into something we can each tangibly see. And understand. That is the magic. That is the spark. That is the genius... that gets each of us interested. And keeps us going. For something greater. For something previously impossible. For something nobody ever thought of before. That is the magic of branding. http://www.RisingAboveTheNoise.com marketing | entrepreneurship | cmo | branding | david brier | how to brand | adobe after effects | motion graphics | typography | innovation | leadership |
Views: 397512 David Brier
"BUILD Your BRAND!" | #OneRule
 
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✎ In today's #OneRule video, learn why you need to build your brand, and how to do it!. Enjoy. :) ★★★ SECRET BONUS VIDEO ★★★ Get a FREE video every morning to help you build your confidence for the next 254 days from mentors like Tony Robbins, Oprah, and Muhammad Ali. Find out here: http://evancarmichael.com/believe/action-plan.html ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=TPSU2DDqjLk ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from Evan Carmichael: • "UNLOCK Your PASSION!" - Jay Shetty - https://youtu.be/99v0tFLW_KA • "You BECOME What You #BELIEVE!" - Oprah Winfrey - https://youtu.be/xe99QWlM_9A • Tai Lopez Interview - Tai Lopez'sTop 10 Rules For Success - https://youtu.be/CvY8vDvbyEw ✔ SOURCES ✔ https://youtu.be/RLTgnOuYb6o https://youtu.be/xmk3F57HMWM https://youtu.be/5y5chxrkmdY https://youtu.be/aefGLKXX328 https://youtu.be/AoCF7m17DFY https://youtu.be/LtvslhIQTYo https://youtu.be/IAUoJPRe70w https://youtu.be/UYmPNbQYNqg https://youtu.be/yBA5gRzuwSw https://youtu.be/WANxYXxqFo0 https://youtu.be/WcCPbJrMiV0 ♛ BUY MY BOOKS, CHANGE YOUR LIFE ♛ Some used the ideas in these books to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ http://www.evancarmichael.com/top10/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 • How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb0xLIDM ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmichael/ • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Cheers, Evan #Believe
Views: 59317 Evan Carmichael
The Difference Between Marketing and Branding?
 
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Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 40346 Thinkr Marketing
Brand - Marketing Video Lecture by Prof. Vijay Prakash Anand
 
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COURSE and DISCOUNT Link: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have tried to answer a very basic question, as to what is a brand. You will also get to know the definition of Brand, as defined by American Marketing Association. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 17721 Marketing by Vijay
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 761530 TED Archive
What is Branding?
 
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What is branding? And why does it matter? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 01: "WHAT IS BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Writer: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Assistant Editor: Dave Mader Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 12204 Thinkr Marketing
What is a Brand?
 
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Building brands is of high importance in B2B and B2C marketing. The video explains the concept of brand and has examples to explain the concept. visit: www.b2bwhiteboard.com
Views: 1734 B2Bwhiteboard
What is a brand? - The Brand Board Episode 1
 
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"What is a Brand?" - Does your brand and logo deliver a message that resonates with your audience and makes them want to learn more, purchase and even tell your friends about your products and services? Find out how to create an amazing brand and logo through our first episode of The Brand Board.
Views: 4133 Brand TV
What is a brand?
 
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Watch a short excerpt from a diagnostic workshop in which Tronvig Group President James Heaton engages with the staff of the Tenement Museum in NYC to address the question, "What is a brand?" Find out more about Tronvig Group workshops at http://www.tronviggroup.com/branding-and-marketing-strategy-workshop/ and for a do-it-yourself Brand Pyramid tutorial, please visit http://tronviggroup.com/brand-pyramid/.
Views: 13069 Tronvig Group
What is Branding? // A Blue Ocean Ideas Film
 
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What is branding? It's certainly not about you. But it is about what you value. Branding is standing beside the things that symbolically point to what you value. What you find to be true, good, and beautiful helps reveal who you are. Branding is revealing what you love to express who you are, knowing that others love the same things, too. A shared love can created trust. And trust is what brands are built on. Blue Ocean Ideas filmed "What Is Branding?" at Woodberry Kitchen in the summer of 2013. Our hope is to give our clients better insight into how we work and to assist everyone communicating more beautifully and meaningfully. Blue Ocean Ideas Tell your story well http://www.blueoceanideas.net/ Written by Brody Bond Directed & edited by Brian Wilcox Additional camera support provided by Lee Morton & Brandon Marsh Sound mixed by John Cotter We help organizations tell the truth about who they are, faster. Blue Ocean Ideas is a full-service brand development creative agency in Baltimore, MD.
Views: 50193 Blue Ocean Ideas
Branding Basics | Everything You Need To Know About Branding | Hindi | Marketing Basics | Marketing
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 34407 Intellectual Indies
What makes a truly great logo
 
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Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 2819452 Vox
Why Your Brand Is More Important Than Your Product
 
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Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 34373 Entrepreneur
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
 
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How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 19909789 BRIGHT SIDE
What is Brand Equity?
 
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Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
What is Branding In Hindi? By Anis Khan
 
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What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 57554 Anis Khan
Definition of Brand and Branding
 
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Best selling author, consultant and former Yahoo CSO offers a definition of a brand which reveals a marketing strategy for branding. For more: http://TimSanders.com
Views: 6158 Sanders Says
The Importance of Building a Brand | How to Measure Size of Your Brand
 
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Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ When you think about brands like McDonalds and Burger King, what comes to your mind? Hamburgers, right? That's branding! When anchor yourself into a specific industry or term, you have created a large brand. Just look at Kleenex, they've done such a great job that a lot of people don't ask for a tissue, they ask for a "Kleenex". Similar to how you ask for a coke when you are at a restaurant. The goal of branding is to connect your name or company name with a specific product or service. If you are trying to build a strong brand, think about the problem you are trying to solve and create messaging that breaks down your solution. Put your solution out there so people know what your company is all about. Now when you are building your brand, remember Warren Buffett's rule. Protect your brand at all costs. If you want to see how your brand is doing, type it in within Google Trends. Your goal should be to create a graph that goes up and to the right. If it isn't going up and to the right, you need to do more marketing.
Views: 13906 Neil Patel
Brand in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 10338 study with chanchal
Brand Name vs. Generic
 
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What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading [1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/ [2] http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen [3] https://en.wikipedia.org/wiki/Ibuprofen_brand_names [4] https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs [5] http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf [6] http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm [7] https://advil.net.au/what_is_pain/difference.html [8] http://www.ncbi.nlm.nih.gov/pubmed/26455677 [9] http://www.ncbi.nlm.nih.gov/pubmed/26132680 [10] https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/ [11] http://www.ncbi.nlm.nih.gov/pubmed/26561521 [12] http://www.ncbi.nlm.nih.gov/pubmed/26620809 [13] http://www.ncbi.nlm.nih.gov/pubmed/23700299 [14] http://www.ncbi.nlm.nih.gov/pubmed/25222387 [15] http://www.ncbi.nlm.nih.gov/pubmed/22174986 [16] http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html [17] http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5 [18] http://link.springer.com/article/10.1007%2Fs40261-015-0351-1 [19] http://www.hindawi.com/journals/jtrans/2011/480642/ [20] http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/ [21] http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/ [22] http://www.salk.edu/about/history-of-salk/jonas-salk/ [23] http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3716155 AsapSCIENCE
What is a brand?
 
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Jeremy Bullmore and Stephen King of J. Walter Thompson the film execution may show it's age but much of the message is as relevant now as 40 + years ago. "Consumers know a great deal more about brands than agencies and clients...they talk about brands in people terms"
Views: 7915 Johnnie Mitchell
What is a Brand?
 
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What is a brand, really? It is not a logo, a corporate identity, marketing, or advertising ...
Views: 7360 Element212
What is a "Brand"? What is "Branding"?
 
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If you ask 10 different companies “what is a brand" or "what is branding?” you’re likely to get 10 different answers. There’s a lot of ambiguity (mixed with a little snake-oil) when it comes to the topic. In this video, I hope to clear the air by explaining: 1) What a Brand Is Not 2) What a Brand Is 3) How to be Intentional with your Brand Spoiler - here are my working definitions as explained in the video: What is a "Brand"?: A Brand is a person’s gut feeling about a product, service, or organization What is "Branding"?: Branding is the art and science of influencing public perception about a product, service or organization References: "What is Branding" Article: https://www.butlerbranding.com/branding/what-is-branding/ How to Build User Profiles (Free Workbook and Video): https://www.butlerbranding.com/uncategorized/how-to-build-user-profiles/ Marty Neumeier's "The Brand Gap": https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109 Marty Neumeier's "Zag": https://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770/ref=pd_lpo_sbs_14_t_1?_encoding=UTF8&psc=1&refRID=5E05DY6P6GT35EW25MQN
What Makes A Strong Brand?
 
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Strong brands are based on authenticity. Whether you are focused on personal branding or branding a business, base the brand in reality.
Views: 1170 william arruda
What Is Branding? | Branding Explained
 
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This video explains the basic principles of branding. Learn what branding is and how important it is for any business. For brand consultancy, visit our website at http://brandingbygarden.com.
Views: 5154 Branding by Garden
What is a Brand? The Difference Between a Brand and a Logo
 
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The difference between a brand and a logo; between deliberate branding, and branding by default; and how you, the entrepreneur, have the power to shape and persuade the overall brand image by focusing on what's positive, and projecting your unique vision for the company's future. ====================================== Free branding report: http://www.fuelblue.com/lp/brand Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelblueagency ====================================== What is a brand? What’s the difference between a brand and a logo? What’s the difference between deliberate branding, and branding by default? Do you know? Well if you don’t, then you’re probably branding by default. That’s not good. ----- OK, so what exactly is a brand? Because it’s not your logo. Your logo is a graphical representation of your brand. It’s the main visual ambassador of your brand, and the entire basis of your visual brand image, or your corporate identity. Wow, that was a lot of big words, but what do they all mean? Well let’s see if we can’t make sense of all that. Let’s start with the word brand. Would it surprise you to learn that a brand is really nothing more than a thought? So in essence, it’s energy. A company’s brand IS what its best customer thinks of it. What its least happy customer thinks of it. What its prospects think of it. What its industry thinks of it. What its employees, partners, vendors, and contractors think of it. And perhaps most overlooked, what the entrepreneur behind the company thinks of it. When you combine all of those thoughts - all that energy - into one focused thought, or the average of all of those opinions, then you come up with the overall brand. And here lies the magic - the difference between branding your company deliberately, or by default. You, as the entrepreneur, have the mental image of the company in its best light - as you see it in reality, AND its full potential. Most of those other thoughts or opinions are based on the past. Someone’s experience with a company instills an image of the brand in their minds. It’s the past. It’s over. Good or bad, it’s done. But YOU see beyond the past and present. You see the future of your business. You see beyond what is and can visualize what can be. Nobody else is going to do that. When you allow your brand to be determined by other people’s opinions, that’s branding by default. But when you project your future image so others can see it, and feel it, and believe in it - that’s deliberate branding. Being able to not only have a vision of your company’s future - it’s potential, it’s promise - but being able to share it with all interested parties so that they can get their energy behind it too. That’s the power of branding. The logo then becomes the visual metaphor of that image. And when people in your world see that icon, they don’t just recognize a company - they remember the feeling behind that brand. It’s all energy. It’s all about making an emotional connection to people, and getting them to rally their energy behind your vision. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 8712 Fuelblue
1. What is a brand (and do I really need one?)
 
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If you're wondering what's with the big red heart? ...all will become clear, we promise. Today we want to convince you that brand is something that you need to take very seriously. It's something that you need to invest in and something that can transform your business. So lets start at the very beginning... what is a brand? and do I really need one? Your brand is much more than just a logo. It is the whole experience someone has of your company. Of course it's about how you look but it's also the story you tell and how you communicate, the principals you're built on and most importantly: the vision you're working towards. Your brand is who you are as a company. It's why you exist and why people should care. And if that still doesn't convince you...let's put it another way; a good brand can be the key to achieving your commercial goals. Your brand is why people buy from you, it's why people buy into you... because people are driven by emotions - even venture capitalists! We all want to be part of something, a journey, a story, an experience. We are ALL led by the heart (told you it would become clear). And the way to those heartstrings is through your brand. So the questions - do I really need one? Is a rhetorical one because the answer is obviously YES. Your brand is fundamental to your success. So if you're thinking: 'my brand is definitely not delivering that for me right now' - don't worry, you've come to the right place. Because in this series, we will help you build yours. Go to our workshops page to find out more: www.lifesizemedia.com/branding-communications-workshops For all the behind the scenes extras connect with us and Alisa on social: https://www.facebook.com/msalisamurphy/ https://www.facebook.com/LifeSizeMedia/ Twitter and IG: @alisa_murphy and @lifesizemedia
Views: 260 Life Size Media
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 16088 TEDx Talks
What is BRAND? What does BRAND mean? BRAND meaning, definition & explanation
 
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What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 2164 The Audiopedia
What is a brand
 
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For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy A brand can be defined as a combination of psychology and science as a promise mark, as opposed to a trademark. Brand conveys a uniform quality, credibility and experience. The basic difference between a product and a brand is that a product is what comes out of the factory and a brand is what reaches the consumers. Watch this video by Welingkar's Hybrid Management Program for a better understanding of a Brand. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Concept 1 : What is a brand?
 
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What is a brand? Whats the definition of a brand? What does a brand mean? Easy way to describe or define a brand Origin of the word brand And a lot more explained in less than 5 minutes
Views: 2272 ManagementParadise
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 108272 MeetTheBoss
What Does Branding Mean
 
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I explain what branding means and how you can create your very one personal brand. Luke Nesler is an entrepreneur, hustler, marketer and owner of Impakt Marketing, Evolve Brand Co. and SINNES Hydroponics. While still in college, Luke began building businesses. A passion for storytelling and helping others grow their business is what has driven Luke from the start. Currently Luke uses these two passions to help businesses around the country via his digital agency, Impakt Marketing. Luke is also a public speaker where he travels around the country delivering keynotes at major conferences and conventions about the power of social media and digital advertising, which you can watch right here on this channel. On this channel you will find his daily vlog, The Caffeinated Entrepreneur where Luke gives you an inside look at the life of a hustling entrepreneur. Find Luke here: Website: http://www.thinkimpakt.com Facebook: http://facebook.com/impaktmarketing Twitter: http://twitter.com/lukeneslermedia Instagram: http://instagram.com/lukenesler Medium: http://medium.com/@lukenesler
Views: 2763 Luke Nesler
Part 2: Defining the Brand
 
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http://www.skoolcore.com Annotations: -- 1:07 Brand Attributes Exercise 2:46 Timeblock the agenda to keep the discussion focused 4:01 How would you describe the brand? 5:19 Who are you as a culture? In this second part of the Skool OS CORE videos you will see Jose explain the process to the Trojan Storage Client and start the first exercise; defining core attributes and coming up with a core brand statement. Tell us what you think: http://www.twitter.com/theskoolrocks https://www.facebook.com/theskoolrocks Follow us on Twitter: Chris Do http://www.twitter.com/I_mdoughboy Jose Caballer: http://www.twitter.com/josecaballer http://www.twitter.com/blindla http://www.blind.com http://www.theskoolrocks.com === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 25097 The Futur
The Importance of Personal Branding | Brian Tracy
 
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Successful people recognize the importance of developing their personal brand. Branding is so important that I have studied many personal branding strategies in my lifetime. In this video, I'll show you how to build your personal brand in order to advance your business and achieve greater personal growth. http://bit.ly/2uYX4Hn 95% of everything that you think, feel, do and achieve is the result of habit. Make it a habit to do something every single day that improves your personal brand. Click the link above to discover the 7 steps to establishing any new habit. "Your job is to do your job really well — continually think every day how you can be better than you were today.” @BrianTracy (Click to Tweet: http://ctt.ec/b0dF2) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg
Views: 74673 Brian Tracy
What is a Brand..? Really What is it? #NatashaSpeaks
 
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Chief Visionary #NatashaSpeaks on What a Brand really is at the Branding & Profit$ Business Summit. www.ImpactBrandingConsulting.org #BPWSummit changing lives and growing companies
What is a brand ambassador? What is a street team?
 
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Free Brand Ambassador Marketing Guide: https://www.crewfire.com/resources/brand-ambassador-guide/part-1/ Turbocharge your brand ambassador program with CrewFire: http://www.CrewFire.com Slides: http://www.slideshare.net/CrewFire/1-what-is-a-brand-ambassador-or-street-team *** In this video, I break down the basics of brand ambassadors: - What is a brand ambassador? - What do brand ambassadors do? - Examples of brand ambassadors. - Benefits of brand ambassadors. In short, a brand ambassador a group of passionate people who promote and market an event, product, etc… Working a combination of both online and offline tactics, brand ambassadors help get the word out on a much more personal and direct level. What do brand ambassadors do? - Promoting products and services - Affiliates (Uber) - Sampling and product demos (Red Bull) - Hanging posters and other promotions materials around town - Posting and sharing stickers with friends - Inviting Facebook friends to events, and to like Fan Pages - Sharing links and event fliers on Facebook and Twitter Examples of brand ambassadors: - Street Team programs - Red Bull Wings Team - Uber Brand Ambassadors - Kiss Army - The Flock Benefits of brand ambassadors? - Increased marketing outreach - Give your fans, supporters, and audience an opportunity to participate - Extremely targeted demographics - Marketing experience
Views: 21740 CrewFire
What is a brand?
 
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"A brand is a mental shortcut," says Chicago Booth's Pradeep K. Chintagunta in this excerpt from The Big Question. Watch "The Big Question: What is the value of a brand" in full at https://youtu.be/1A-uXUTxFl8.
Bruno Bertelli - What is a brand manifesto?
 
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Bruno Bertelli, Executive Creative Director of Publicis Milan, reveals what a brand manifesto is and why every brand should have one.
Views: 1762 showandtelleurope
What is a Brand?
 
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Views: 93 Sean Womack
What is Branding in Marketing
 
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Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
What is a Nation Brand?
 
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A strong nation brand extends beyond the development of a single logo or tagline. It provides a strategic framework and narrative to market our commercial, educational and cultural credentials. For more information visit www.austrade.gov.au/nation-brand
Views: 1042 Austrade
The Problem of Branding—Differentiate or Die
 
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What is branding? What is the art of differentiation? How can you apply what branding expert David Brier has learned to the design work that you do? Is it enough to just meet your client's expectations? Hear from author David Brier as he shares insights on creating and telling stories that impact people. Award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) https://amzn.to/2r7MWfD 📌Rising Above The Noise https://www.risingabovethenoise.com @DavidBrier (Twitter/IG) YouTube channel: https://www.youtube.com/user/headmusik 53:20 dichotomies and expectations 56:20 I’m a solopreneur or branding shop of 1 to 5 people. What can I do? For the client, list what’s expected of us. Then list what will amplify us. This is the Futur of Education— Disrupting the design education paradigm. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS* Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Credits: Executive Producer– Chris Do Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Editor– Erica Pead Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 24757 The Futur

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